---
title: "Taco Bell's Cheesy Gordita Crunch Costume"
url: https://burnaze.com/article/e867f815-22cf-438f-9840-4b39170ec6e3
source: "1851 Franchise"
original_url: https://1851franchise.com/taco-bell-wants-you-to-shell-out-50-to-be-a-cheesy-gordita-crunch-for-halloween-2711097
category: "Restaurants"
industry: "Restaurants"
published: 2019-10-04T16:11:35.000Z
modified: 2026-11-01T02:06:37.819Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c92d1fce23fcd76c22f2ddd8779481cd5417.jpg
---

# Taco Bell's Cheesy Gordita Crunch Costume

**TL;DR:** Taco Bell launches a series of Halloween costumes, including a Cheesy Gordita Crunch Tunic, to appeal to customers and promote its brand. The costumes range in price from $24.99 to $44.99.

*originally published in 1851 Franchise on 2019-10-04. [Read the original](https://1851franchise.com/taco-bell-wants-you-to-shell-out-50-to-be-a-cheesy-gordita-crunch-for-halloween-2711097).*

## Story

Did you ever wake up one Hallow’s Eve without a costume only to throw on an old t-shirt and scrawl the words “HOT”, “FIRE” or “VERDE” across your chest—ready to take on the night of tricks and treats? Well, according to QSR Magazine , Taco Bell is cashing in on this sacred dorm room tradition with a significantly upgraded series of Halloween costumes .

The 100%-polyester garments ring in, on the low end, at $24.99 for a Baby Burrito Bunting resembling a tiny tortilla sleeping bag, and on the higher end, up to $44.99 for the deluxe Cheesy Gordita Crunch Tunic . The costumes possess the familiar sheen of synthetic fabrics ordered from mysterious overseas websites as well as an enviable spirit of true shamelessness.

Taco Bell has been pushing the boundaries between late-night munchies spot and full-on lifestyle brand for some time now. Just look at the rest of its extensive merch collection , hilarious Twitter account or the infamous Taco Bell Hotel. Meme-ability is the name of the game in QSR marketing these days, and brands have to tread a fine line between tongue-in-cheek self-awareness and full-on cringe .

In this reporter’s opinion, Taco Bell’s fun-loving and relaxed branding toes the line remarkably well, regardless of whether I would ever drop $40 to look like a hot sauce packet.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- Taco Bell (company)
- Twitter (company)
- qsr marketing (topic)
- brand promotion (topic)
- halloween costumes (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/taco-bell-wants-you-to-shell-out-50-to-be-a-cheesy-gordita-crunch-for-halloween-2711097). Summarized by Burnaze (https://burnaze.com/article/e867f815-22cf-438f-9840-4b39170ec6e3).