---
title: "Little Caesars Debuts Big! Big! Blind Box Packed With Collectibles and Apparel"
url: https://burnaze.com/article/e87315a5-3ca3-439d-910b-37c61cac04e2
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/little-caesars-debuts-big-big-blind-box-packed-with-collectibles-and-apparel/
author: "Ben Coley"
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
topics: ["Development & multi-unit"]
published: 2026-05-27T19:48:42.000Z
modified: 2026-10-31T13:18:27.252Z
image: https://www.qsrmagazine.com/wp-content/uploads/2026/05/littlecaesarsbigbigblindboxofmerch.jpg
---

# Little Caesars Debuts Big! Big! Blind Box Packed With Collectibles and Apparel

**TL;DR:** Little Caesars launches the Big! Big! Blind Box, a limited-time mystery box featuring branded collectibles and apparel. The box retails for $19.99 and contains over $200 worth of merchandise.

*By Ben Coley, originally published in QSR Magazine on 2026-05-27. [Read the original](https://www.qsrmagazine.com/news/little-caesars-debuts-big-big-blind-box-packed-with-collectibles-and-apparel/).*

## Story

Little Caesars is entering the growing mystery-box merchandise trend with the launch of its new Big! Big! Blind Box, a limited-time release featuring branded collectibles, apparel, and novelty items.

Launching May 26, the Big! Big! Blind Box will retail for $19.99 and contain more than $200 worth of merchandise, according to the company. Each box will include a different assortment of items, ranging from Pretzel Crust-themed rugs and grill spatulas to holiday ornaments, apparel, and other collectible products.

Little Caesars said the program is designed to tap into the popularity of surprise-based retail experiences and collectible merchandise drops, which have gained traction across consumer brands and restaurant chains in recent years.

The company described the offering as larger than comparable mystery-box products currently on the market, with no two boxes containing the same combination of merchandise.

The limited-time boxes will be available while supplies last.

## Entities

- QSR (sector)
- QSR Magazine (publication)
- limited time offer (topic)
- Ben Coley (person)
- Little Caesar's (company)
- collectibles (topic)
- mystery box (topic)
- merchandise trend (topic)

---
Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/little-caesars-debuts-big-big-blind-box-packed-with-collectibles-and-apparel/). Summarized by Burnaze (https://burnaze.com/article/e87315a5-3ca3-439d-910b-37c61cac04e2).