---
title: "McDonald's Franchise Creates 'CosMc's' Spinoff Fast Food Concept"
url: https://burnaze.com/article/e87a0463-7f81-4743-822d-fa05151df095
source: "1851 Franchise"
original_url: https://1851franchise.com/mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2023-07-28T21:16:00.000Z
modified: 2026-11-01T01:10:52.751Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0f0301d49c7590b1cc8cd8846d3bec578707.jpg
---

# McDonald's Franchise Creates 'CosMc's' Spinoff Fast Food Concept

**TL;DR:** McDonald's is launching a new spinoff restaurant chain called CosMc's, a small format concept with a unique personality. The company hopes this venture will be a successful step towards expanding beyond its primary business.

*originally published in 1851 Franchise on 2023-07-28. [Read the original](https://1851franchise.com/mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161).*

## Story

McDonald's is venturing into a new project by launching a spinoff restaurant chain, CosMc’s. The initiative was announced during the company's second-quarter earnings call, but details remain sparse.

“CosMc’s is a small format concept with all the DNA of McDonald’s, but with its own unique personality,” McDonald’s CEO Chris Kempczinski said.

Trial operations for CosMc’s are planned for select sites in a limited geographical region by early 2024, with further information to be shared on the company's investor day in December.

The new brand, CosMc's, takes its name from a late '80s and early '90s McDonaldland mascot, a part-alien, part-robot named CosMc who loved McDonald's food. This move aligns with the recent revival of another McDonald's franchise mascot, Grimace, which substantially boosted the company's U.S. business. The Grimace Birthday Meal, featuring a vibrant purple milkshake, went viral on social media, leading to a significant increase in restaurant traffic and sales.

This is not McDonald’s first attempt at diversification, however. In the late 1990s, the company purchased Donatos Pizza, Boston Market and a stake in Chipotle Mexican Grill. Within less than a decade, McDonald's divested from all three businesses due to their distracting influence and disagreements with Chipotle over franchising plans and drive-thru lanes. McDonald's hopes this latest venture, CosMc’s, will be a successful step towards expanding beyond its primary business.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- brand expansion (topic)
- Chipotle Mexican Grill (company)
- Donatos Pizza (company)
- Chris Kempczinski (person)
- Boston Market (company)
- new concept (topic)
- diversification (topic)
- McDonald's acquisition of Donatos Pizza (deal)
- McDonald's acquisition of Boston Market (deal)

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Originally reported by 1851 Franchise (https://1851franchise.com/mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161). Summarized by Burnaze (https://burnaze.com/article/e87a0463-7f81-4743-822d-fa05151df095).