---
title: "Content Marketing Skills You Need Today--and for the Next 5 Years"
url: https://burnaze.com/article/e89e6bd2-10de-4f43-ab87-04bef51c9df5
source: "Franchising.com"
original_url: https://www.franchising.com/articles/content_marketing_skills_you_need_todayand_for_the_next_5_years.html
author: "Eddy Goldberg"
category: "Technology"
topics: ["Technology","Marketing"]
published: 2023-07-12T08:00:00.000Z
modified: 2026-10-31T20:08:23.727Z
image: https://imgs.franchising.com/art/articles/7746_plate.jpg
---

# Content Marketing Skills You Need Today--and for the Next 5 Years

**TL;DR:** The Content Marketing Institute presents on content marketing skills needed for the next 5 years, with a focus on AI, data analytics, and customer-centricity. Jodi Harris, director of content strategy, compiled the list of skills from this year's Content Marketing World presenters.

*By Eddy Goldberg, originally published in Franchising.com on 2023-07-12. [Read the original](https://www.franchising.com/articles/content_marketing_skills_you_need_todayand_for_the_next_5_years.html).*

## Story

Jodi Harris, director of content strategy at the Content Marketing Institute (CMI), asked this year’s Content Marketing World presenters which skills they thought will help content marketers meet not only today’s challenges, but the unexpected developments of the next 5 years. As Harris writes, “The full range of answers includes unique takes, unexpected advice, and helpful reminders about content marketing skills to carry you today and through 2028.” AI, of course, took center stage in this year’s responses.

In contrast to the expected AI-heavy responses, Harris included the stats from last year’s 2023 Content Marketing Career and Salary Outlook.

- SEO (53%)
- Data analytics (48%)
- Integration of new technologies (46%)
- Writing and editing (40%)
- Audio/video creation (34%) In addition to advice on GAI and its present and future variations, responses from the presenters covered a wide range of topics that included:
- Data privacy, strategy, and innovation
- Customer-centricity, resilience, and adaptability
- A test-learn-adapt mindset
- Bravery and risk tolerance
- Workload management and burnout avoidance
- Behavioral-science-backed messaging
- Differentiated writing
- Tagging for audience segments
- Outcome-driven data analysis
- Invest in your future marketing success For the full list of topics and each presenter’s comments on them, view the full article here. Published: July 12th, 2023

## Entities

- Franchising.com (publication)
- General (sector)
- Eddy Goldberg (person)
- ai technology (topic)
- career development (topic)
- content marketing (topic)
- data analytics (topic)
- CMI (company)

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Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/content_marketing_skills_you_need_todayand_for_the_next_5_years.html). Summarized by Burnaze (https://burnaze.com/article/e89e6bd2-10de-4f43-ab87-04bef51c9df5).