---
title: "TechCrunch: Apple Now Has an Official Instagram Account Showcasing Photos Shot on iPhone"
url: https://burnaze.com/article/e8a40f41-9721-425b-96d2-7a01dbe4d1bb
source: "1851 Franchise"
original_url: https://1851franchise.com/techcrunch-apple-now-has-an-official-instagram-account-showcasing-photos-shot-on-iphone-2703588
category: "General"
published: 2017-08-07T17:12:48.000Z
modified: 2026-11-01T03:01:34.248Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/cdd1ad8c8841595146a8b8e239ca94ba8165.jpg
---

# TechCrunch: Apple Now Has an Official Instagram Account Showcasing Photos Shot on iPhone

**TL;DR:** Apple has launched an official Instagram account, @apple, to showcase photos shot on iPhone. The account will feature photos from Instagram users, selected by Apple curators, to promote the iPhone as a tool for Instagram shots.

*originally published in 1851 Franchise on 2017-08-07. [Read the original](https://1851franchise.com/techcrunch-apple-now-has-an-official-instagram-account-showcasing-photos-shot-on-iphone-2703588).*

## Story

Apple is not known for being active on social media but the brand has launched a new Instagram account. According to a recent TechCrunch article , Apple has launched its account, @apple and unlike other brands that use the space to showcase products and services, Apple plans to use the account to share photos shot with an iPhone, but without showing it. The content published will promote how iPhone is a perfect tool for your Instagram shots.

The imagery uploaded to the account so far is from Instagram users and not created by Apple. Curators from the company find the top images to share and ask users for their permission to do so. The brand is taking advantage of the gallery format and includes the hashtag #ShotsoniPhone for each post to encourage people to use it in their own posts.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Instagram (company)
- social media (topic)
- Apple (company)
- brand account (topic)
- iphone photography (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/techcrunch-apple-now-has-an-official-instagram-account-showcasing-photos-shot-on-iphone-2703588). Summarized by Burnaze (https://burnaze.com/article/e8a40f41-9721-425b-96d2-7a01dbe4d1bb).