---
title: "Adweek: Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users"
url: https://burnaze.com/article/e8c7af7e-c9bd-4b98-aaa3-88bd36f91eec
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-facebook-has-created-the-digital-equivalent-of-a-coupon-drawer-for-users-5679
category: "Technology"
topics: ["Technology"]
published: 2016-08-31T18:13:00.000Z
modified: 2026-11-01T04:14:59.146Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fd71c1d445cc7a38cc892189b446f1ab7329160831124917.jpg
---

# Adweek: Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users

**TL;DR:** Facebook is introducing an updated Offers section to make it easier for users to access and track their online and offline coupons. This update will help consumers keep track of their coupons and allow advertisers to target users and track redemptions.

*originally published in 1851 Franchise on 2016-08-31. [Read the original](https://1851franchise.com/adweek-facebook-has-created-the-digital-equivalent-of-a-coupon-drawer-for-users-5679).*

## Story

Businesses that have not tried Facebook Offers yet might want to reconsider their future digital marketing plans. According to a recent article from Adweek, Facebook is introducing an updated Offers section similar to a digital coupon drawer for consumers that will make it even easier to access the offers they have purchased and to remind them when they will be expiring.

While offers are not new to Facebook and have been around since 2012, this important update will help consumers keep track of their online and offline coupons all in one place. Advertisers can target Facebook users that may be more likely to redeem offers or share them with their own networks. Advertisers can also attach a barcode or QR code to help track redemptions and report back on the performance of Offer ads.

"We're interested in both helping advertisers reach the consumers that they want in the way that they want them," said Dan Barak, Facebook product manager.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- digital marketing (topic)
- facebook offers (topic)
- coupon tracking (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-facebook-has-created-the-digital-equivalent-of-a-coupon-drawer-for-users-5679). Summarized by Burnaze (https://burnaze.com/article/e8c7af7e-c9bd-4b98-aaa3-88bd36f91eec).