---
title: "Alliance Franchise Brands Wins ‘Best Marketing Collateral Campaign of the Year’ at 2021 MX Awards"
url: https://burnaze.com/article/e8d6096e-66bf-4a4b-a3c5-fa5dec1f685f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210615_alliance_franchise_brands_wins_best_marketing_collateral_campaign_of_the_ye.html
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Development & multi-unit","Marketing"]
published: 2021-06-15T12:00:00.000Z
modified: 2026-11-01T02:26:37.465Z
image: https://images.unsplash.com/photo-1542744095-291d1f67b221?w=1600&q=80&auto=format&fit=crop
---

# Alliance Franchise Brands Wins ‘Best Marketing Collateral Campaign of the Year’ at 2021 MX Awards

**TL;DR:** Alliance Franchise Brands won the 'Best Marketing Collateral Campaign of the Year' award at the 2021 MX Awards for its 'Back to Business Campaign'. The campaign created marketing collateral for various industries to help businesses reopen safely during the pandemic.

*originally published in Franchising.com on 2021-06-15. [Read the original](https://www.franchising.com/news/20210615_alliance_franchise_brands_wins_best_marketing_collateral_campaign_of_the_ye.html).*

## Story

For 36 years, the MX Awards have celebrated local organizations that demonstrate outstanding creativity, implementation, and results in their marketing campaigns. Awards are presented for outstanding overall campaigns as well as the best campaigns in specific channels or elements.

Alliance Franchise Brands received the accolade for its “Back to Business Campaign” which created informational and marketing collateral for a wide variety of industries from healthcare organizations, grocery stores, restaurants and auto dealerships to name a few. To help businesses continue functioning or reopen safely during the pandemic, a variety of marketing support was created, including direct mail postcards, sell sheets, videos, sales presentation, social media posts and graphics, email campaigns, and more.

“We are truly honored to be recognized by the AMA Baltimore MX AWARDS,” said Burke Cueny, Vice President of Marketing for Alliance Franchise Brands. “As the entire country adjusted to the new normal during the COVID-19 pandemic, we saw a tremendous need for our clients to communicate effectively with their customers. The ‘Back to Business Campaign’ allowed local business to reopen their doors with confidence knowing that they were clearly communicating health and safety guidelines to ensure customer confidence.

Being named ‘Best Marketing Collateral Campaign of the Year’ is a testament to the excellence of our team and our customers during these challenging times.”

The American Marketing Association Baltimore Chapter is Maryland’s leading provider of networking, educational programming, and resources for marketing professionals. AMA Baltimore provides extensive opportunities for marketers to expand their networks, grow professionally, and learn about current industry trends.

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- marketing campaign (topic)
- pandemic response (topic)
- award (topic)
- Alliance Franchise Brands (company)
- Burke Cueny (person)
- American Marketing Association Baltimore Chapter (regulator)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210615_alliance_franchise_brands_wins_best_marketing_collateral_campaign_of_the_ye.html). Summarized by Burnaze (https://burnaze.com/article/e8d6096e-66bf-4a4b-a3c5-fa5dec1f685f).