---
title: "Instagram Marketing Trends to Watch Out For in 2019"
url: https://burnaze.com/article/e91efcfd-704f-4c94-b63e-2bf26b832a22
source: "1851 Franchise"
original_url: https://1851franchise.com/instagram-marketing-trends-to-watch-out-for-in-2019-2708194
category: "Emerging"
topics: ["Emerging brands","Marketing"]
published: 2018-10-16T21:16:11.000Z
modified: 2026-11-01T02:29:58.605Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1a91b478124f45aae2c9f1a919e81b4d9263.jpg
---

# Instagram Marketing Trends to Watch Out For in 2019

**TL;DR:** Instagram marketing trends for 2019 include increased emphasis on IGTV and Stories ads, and influencer marketing for smaller brands. Instagram's worldwide reach makes it a lucrative marketing tool for brands.

*originally published in 1851 Franchise on 2018-10-16. [Read the original](https://1851franchise.com/instagram-marketing-trends-to-watch-out-for-in-2019-2708194).*

## Story

Instagram’s popularity in modern society is undeniable, especially considering the Facebook-owned photo and video sharing platform surpassed a billion users in June. Instagram’s worldwide reach makes it an extremely appealing marketing tool for brands, one that can prove extremely lucrative if utilized strategically.

In a recent article, AdWeek predicted how marketers will use the platform to engage mobile audiences over the next year. Due to Instagram’s visual nature, increased emphasis on IGTV and Stories ads using vertical video is sure to come about. Further, more effective influencer marketing that brings smaller brands success on the platform and additional shoppable ad features are all poised to gain traction with marketers in 2019.

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.

In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Instagram (company)
- influencer marketing (topic)
- Facebook acquisition of Instagram (deal)
- instagram marketing (topic)
- igtv (topic)
- stories ads (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/instagram-marketing-trends-to-watch-out-for-in-2019-2708194). Summarized by Burnaze (https://burnaze.com/article/e91efcfd-704f-4c94-b63e-2bf26b832a22).