---
title: "Restaurant Business: Buffalo Wings & Rings Releases New Design Prototype"
url: https://burnaze.com/article/e9464fff-43d0-42a1-8a0a-300508a86b46
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/restaurant-business-buffalo-wings-rings-releases-new-design-prototype-2713803
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Operations"]
published: 2020-09-02T16:11:19.000Z
modified: 2026-11-01T02:28:26.080Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/56e74f477e7d66c10cc7f6657473aca22028.jpg
---

# Restaurant Business: Buffalo Wings & Rings Releases New Design Prototype

**TL;DR:** Buffalo Wings & Rings is shifting towards a fast-casual model with a new design prototype, focusing on convenience and technology. The brand is introducing a new dining room design, technology for customers to call servers and pay bills from their table, and a 'valet service' for curbside pickup.

*originally published in 1851 Franchise on 2020-09-02. [Read the original](https://1851franchise.com/wingsandrings/restaurant-business-buffalo-wings-rings-releases-new-design-prototype-2713803).*

## Story

**According to a recent** **Restaurant Business article****,** **Buffalo Wings & Rings** **is shifting closer to a fast-casual model with a new dining room design and new name, Wings & Rings. The sports restaurant franchise recently previewed their new prototype inspired by the industry’s response to the pandemic and adjustments customers are expecting to see post-COVID-19.**

**Dedicated to providing customers with convenience, the brand is currently working on a technology that will allow customers to call servers and pay their bill directly from their table. The franchise’s ‘valet service’ (curbside pickup) will accommodate takeout orders allowing customers to be served by staff members from the comfort of their own cars.**

**Additionally, the new restaurant design features a “hangout zone” where customers can place their own food and drink orders from a self-serve ordering station while watching TV, sitting by the firepit, or playing foosball in a post-pandemic environment when it is safe to do so.**

**“The new restaurant design has been optimized with the dine-in customer in mind, but** **Buffalo Wings & Rings** **has amped up services for those picking up or ordering out as well,” Buffalo Wings & Rings’ Vice President of Marketing and Brand Strategy Diane Matheson told Restaurant Business. “Especially with COVID-19, people are itching to gather with friends and family. After this is all over we’re excited to have the space for people to connect together through our brand.”**

**The prototype is set to launch in September at the brand’s Milford, Ohio location. In addition, Buffalo Wings & Rings plans to introduce an updated menu including new wing varieties and sandwich offerings.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Restaurant Business (publication)
- Wings and Rings (company)
- menu update (topic)
- brand redesign (topic)
- fast casual model (topic)
- MILFORD, Ohio (location)
- convenience technology (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/restaurant-business-buffalo-wings-rings-releases-new-design-prototype-2713803). Summarized by Burnaze (https://burnaze.com/article/e9464fff-43d0-42a1-8a0a-300508a86b46).