--- title: "Robeks Sets Its Sights on Southern Florida’s Whitespace Opportunity and Consumer Demand to Continue Franchise Growth" url: https://burnaze.com/article/e95a6e65-1b89-4e46-87b0-0cc2203c7ffe source: "1851 Franchise" original_url: https://1851franchise.com/robeks-sets-its-sights-on-southern-floridas-whitespace-opportunity-and-consumer-demand-to-continue-franchise-growth-2712919 category: "Beverage & juice" industry: "Restaurants" segment: "Beverage & juice" topics: ["Emerging brands"] published: 2021-01-29T17:12:43.000Z modified: 2026-11-01T02:26:41.079Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ea11e9da4a39c604309201bd72e45a09318.jpg --- # Robeks Sets Its Sights on Southern Florida’s Whitespace Opportunity and Consumer Demand to Continue Franchise Growth **TL;DR:** Robeks, a smoothie and bowl franchise, is targeting Southern Florida for expansion, aiming to reach 100 locations by 2021. The brand has 83 franchise locations across the country and plans to open 25 units in Southern Florida. *originally published in 1851 Franchise on 2021-01-29. [Read the original](https://1851franchise.com/robeks-sets-its-sights-on-southern-floridas-whitespace-opportunity-and-consumer-demand-to-continue-franchise-growth-2712919).* ## Key facts - Robeks has 83 franchise locations - 25 units planned for Southern Florida - 100 locations projected by 2021 ## Story Since the first Robeks opened in 1996 and began franchising five years later, the brand has earned a healthy portion of the booming bowl, fresh juice and smoothie franchise market, expanding to feature 83 franchise locations across the country. With a recent brand refresh and menu revamp, Robeks franchisees are in a better position than ever to provide healthy food in a colorful, high-energy setting. Now, with a goal of reaching 100 locations by 2021, Robeks is targeting Southern Florida as a prime market for franchise growth. “The Robeks brand has already seen great success in the Sunshine State,” said Robert Campos, vice president of franchise sales. “We have four stores in Florida, including Neptune Beach, Hialeah, Doral and Miami, and each one is thriving. In fact, the Miami restaurant is the No. 3 top-performing Robeks location in our franchise network. The south of Florida is primed for franchise development thanks to a combination of brand recognition, high demand and whitespace.” In Florida and beyond, the demand for healthy options and bowls continues to grow and Robeks is at the forefront of the U.S. smoothie market. “The smoothie category is crowded, and as a brand our size, it is important to disrupt the category and have a differentiated concept,” said Mitch Baker, vice president of marketing. “At Robeks, we’ve clearly led with incredible flavor, and we’re continually evolving our menu to feature high-quality, innovative products that customers can’t find anywhere else.” ## Southern Florida market According to Campos, Southern Florida mirrors much of the culture and lifestyle that exists in Southern California, where Robeks originated. In addition to warm weather year round, the Florida demographic tends to be more interested in health and wellness, with many health-oriented products thriving in the state. According to an analysis of market data by SPINS, the Southeast United States has seen the fastest growth rate among all the regions — 11.1% — when it comes to natural-food-and-beverage sales. Plus, Robeks’ hip and stylish design will appeal to the younger crowd in areas like Miami. “Our ideal market capacity in Southern Florida is around 25 units,” said Campos. “By the end of 2020, we hope to have additional Robeks locations in the communities of Pembroke Pines and Coral Gables. Looking further ahead, we’ve identified the Weston area and the Brickell neighborhood of Miami as territories with exceptional promise.” The Robeks team is 100% focused on franchisee success and has no corporate-owned locations. David Rawnsley, the brand’s president, is a franchise partner himself and understands the effort, energy and passion that is required to guide a Robeks franchise to success. To nurture that success, Robeks is proud to provide industry-leading support from the day franchisees sign the contract through grand opening and beyond. ## Franchisee support and growth According to Campos, the ideal Robeks franchisee doesn’t necessarily need experience in the food service segment, but instead should be outgoing team-leaders who are proud to be a part of the Robeks family and passionate about living a healthy lifestyle. The impressive network of franchisees even includes Olympic-qualifying runners. Franchisees are given a full suite of support with site selection, design, and construction. Since the brand’s revamped store design can fit in retail spaces less than 800 square feet, it is designed to make Robeks more convenient, efficient and profitable. In addition, the brand’s best-in-class franchisee training infrastructure includes a seven-day, intensive program of in-store training on systems and procedures, product knowledge, management, local store marketing, operations and customer service. Three more days of continued training and assessment are provided at the Los Angeles headquarters. To guarantee a smooth roll-out, Robeks deploys operations reps to each new store for a week after opening. “With the help of qualified franchise partners around the country, the company is projected to reach 100 locations by 2021,” said Campos. “For entrepreneurs in Southern Florida, Robeks offers brand recognition, a proven business model, exceptional support infrastructure and an opportunity to deliver both healthy eating and healthy living to their communities.” *The total estimated cost to open a Robeks is $236,500-$345,500. The brand offers discounts for veterans and multi-unit owners. For more info, visit:* * ## Entities - 1851 Franchise (publication) - Restaurants (sector) - unit expansion (topic) - franchise growth (topic) - brand refresh (topic) - Robeks (company) - market demand (topic) - menu revamp (topic) - Southern Florida (location) --- Originally reported by 1851 Franchise (https://1851franchise.com/robeks-sets-its-sights-on-southern-floridas-whitespace-opportunity-and-consumer-demand-to-continue-franchise-growth-2712919). Summarized by Burnaze (https://burnaze.com/article/e95a6e65-1b89-4e46-87b0-0cc2203c7ffe).