--- title: "IMAGE Studios Franchise Costs, Fees, Profit & Data 2026" url: https://burnaze.com/article/e974cd71-30c4-48e4-8e58-e9a1c0aee842 source: "1851 Franchise" original_url: https://1851franchise.com/image-studios-franchise-costs-fees-profit-and-data-for-2026-2730056 category: "Hair & salon suites" industry: "Beauty & Wellness" segment: "Hair & salon suites" topics: ["Finance & M&A"] published: 2025-08-19T21:16:21.000Z modified: 2026-10-31T15:32:28.818Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/99b2dea5489b8528dc312ce3847812048335.jpg --- # IMAGE Studios Franchise Costs, Fees, Profit & Data 2026 **TL;DR:** IMAGE Studios is a franchise opportunity in the beauty and wellness industry, offering luxury salon services and a real estate investment model. The company was founded in 2009 by Jason Olsen and has grown into a national franchise with over 80 locations. *originally published in 1851 Franchise on 2025-08-19. [Read the original](https://1851franchise.com/image-studios-franchise-costs-fees-profit-and-data-for-2026-2730056).* ## Key facts - IMAGE Studios' initial investment: $773,392 - $1,734,462 - Average earnings: reported by 82 franchises in FY 2025 - U.S. beauty industry valued at $100 billion, growing 13% annually ## Story REPORTED ROI (Item 19): See below ## Company overview IMAGE Studios offers a unique franchise opportunity within the thriving beauty and wellness industry, blending the demand for luxury salon services with a robust real estate investment model. IMAGE Studios was founded in 2009 by Jason Olsen in Draper, Utah, to disrupt the traditional salon model by offering luxury, fully equipped private suites for independent beauty professionals. The first location opened in 2010. Today, IMAGE has grown into a national franchise with zero closures in over 15 years. **Mission:** To provide modern, high-end salon suites at accessible rates, empowering beauty, health and wellness professionals to thrive in their own businesses. **Vision:** To be the leading national salon suite brand, fostering a collaborative community that champions independence, creativity and success for beauty entrepreneurs. - Luxury, customizable suites with modern design aesthetics. - Diverse tenant mix (approx. 60% hair / 40% other beauty & wellness services). - Community-building programs and events to increase tenant loyalty. - Integrated technology platform for online booking, payments, and client management. - Proven, scalable real estate-based business model. - Comprehensive training and operational support. - Strong brand recognition in the salon suite market. - Semi-absentee ownership potential. ## Franchise opportunities IMAGE Studios offers franchise opportunities in high-growth U.S. markets. The company conducts extensive market analysis to help franchisees identify locations positioned for long-term growth and success in the salon suite industry. Prospective owners can visit the IMAGE Studios franchise website for more information on open markets. **Initial Costs:** The estimated initial investment required to begin operation of an IMAGE Studios franchise ranges from $773,392 to $1,734,462. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows: **Initial Franchise Fee:** IMAGE Studios charges an initial franchise fee of $64,500, payable in full when the franchise agreement is signed. **Ongoing Fees:** According to the 2026 FDD, IMAGE Studios franchisees are responsible for the following ongoing payments and fees: **ROI Potential:** According to the 2026 FDD, the 82 IMAGE Studios franchises operating for the entirety of FY 2025 reported the following average earnings: IMAGE Studios provides extensive training programs for its franchisees. This includes initial multi-day training that covers essential aspects of operations, marketing strategies, and recruitment techniques. Additionally, franchisees benefit from ongoing education through expert-led business coaching sessions, ensuring continuous development and support. The brand offers robust operational support, starting with assistance in site selection and thorough market analysis to identify prime locations. Franchisees also receive comprehensive construction and project management guidance, leveraging relationships with national vendors for efficient build-outs. Furthermore, IMAGE Studios provides dedicated marketing support, including tailored recruitment campaigns to attract beauty professionals and access to a full suite of brand assets. Franchisees are equipped with advanced technology and tools designed to streamline their operations. This includes the GlossGenius-powered IMAGE Pro App, which facilitates seamless scheduling, payment processing, and client management for beauty professionals. The brand also provides an integrated website and booking platform, offering convenience and visibility for professionals operating within IMAGE Studios locations. - **Liquid Assets:** $750,000 - **Net Worth:** $1.5 million - **Credit Score:** 700+ FICO ## Franchisee requirements No beauty industry experience is required. IMAGE Studios looks for financially qualified entrepreneurs with strong leadership skills, a business mindset and a desire to help beauty professionals succeed. Candidates should be comfortable managing a business and working within a proven franchise system. IMAGE Studios offers the potential for semi-absentee ownership, though franchisees are still responsible for overseeing key areas such as tenant recruitment and community-building initiatives. For prospective franchisees, IMAGE Studios provides SBA loan-friendly agreements, and specific details on preferred lenders can be obtained upon request. “We love the IMAGE Studios brand for various reasons. We enjoy helping our beauty professionals thrive and have their dreams come true with our beautiful build-out. We could not have achieved this without great support from our Image Studios corporate team and their culture. IMAGE Studios corporate office is not only supportive to us but they also provide an invaluable resource in supporting our professionals. They have been very supportive from the first day to this day. Also, other IMAGE Owners are amazing throughout the country and very supportive as well.” - Bhavik & Priyanka Patel, Franchisees — Poway, California “I wanted a brand I could believe in and be proud of and IMAGE Studios met my criteria. So much so, I ended up building two locations at the same time. While it was a little crazy at times, I'm very happy I chose a concept that creates opportunities for beauty and wellness professionals to start their own businesses at IMAGE. It's the best thing in the world to see them launch and thrive in our amazing community at IMAGE!” - Shelly Stengel, Franchisee — St. Louis, Missouri The U.S. beauty, health, and wellness industry is valued at $100 billion and growing up to 13% annually. Over 1.4 million licensed professionals are expected to increase to 2 million by 2030. Salon suite concepts are capturing market share from traditional salons as professionals seek independence with lower overhead. Key competitors in the salon suite market include Sola Salon Studios, Phenix Salon Suites and My Salon Suite. IMAGE Studios differentiates itself through its luxury-focused design, a diverse mix of tenants and a strong community culture. 1. **Welcome and Concept Call:** Prospective franchisees begin with an introductory call to learn about the IMAGE Studios salon suite model, discuss their goals and determine whether the opportunity is a good fit. 2. **Disclosure Call:** Candidates receive and review the Franchise Disclosure Document (FDD) and meet with the franchise team to discuss the business model, investment requirements and ownership expectations. 3. **Site Selection and Buildout: I**MAGE Studios helps franchisees identify suitable real estate, evaluate market opportunities and navigate the construction and permitting process. 4. **Operations Support and Branding:** Franchisees learn about the company's operational systems, software, training programs and brand standards designed to support day-to-day business management. 5. **Validation with Existing Owners:** Candidates speak directly with current IMAGE Studios franchise owners to gain insight into their experiences and ask questions about the business. 6. **Founder Interview:** Prospective owners participate in a video call with Founder Jason Olsen to discuss the company's vision, industry opportunities and their own professional background and goals. 7. **Virtual Meet the Team Day:** Candidates meet the broader leadership team, learn more about the company culture and review any remaining questions before making a final decision. 8. **Franchise Agreement Signing:** Once approved, franchisees sign the Franchise Agreement and officially join the IMAGE Studios system, gaining access to the brand's resources, training and ongoing support. *Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.* *All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.* ## Entities - 1851 Franchise (publication) - Beauty & Wellness (sector) - franchise opportunity (topic) - beauty and wellness (topic) - My Salon Suite (company) - Phenix Salon Suites (company) - real estate investment (topic) - IMAGE Studios (company) - Sola Salon Studios (company) - Jason Olsen (person) - salon services (topic) - Bhavik & Priyanka Patel (person) --- Originally reported by 1851 Franchise (https://1851franchise.com/image-studios-franchise-costs-fees-profit-and-data-for-2026-2730056). Summarized by Burnaze (https://burnaze.com/article/e974cd71-30c4-48e4-8e58-e9a1c0aee842).