---
title: "Philly’s Best Launches Rewards Program with Loyalty in Every Bite"
url: https://burnaze.com/article/e9760c37-fc2d-4ce8-a480-83827a53e684
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250307_phillys_best_launches_rewards_program_with_loyalty_in_every_bite.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2025-03-07T12:00:00.000Z
modified: 2026-11-01T22:32:34.577Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Philly’s Best Launches Rewards Program with Loyalty in Every Bite

**TL;DR:** Philly's Best Cheesesteaks launches its new loyalty program, Real Philly Rewards, where guests earn points on every purchase. The program allows guests to earn 1 point per dollar spent and redeem rewards, such as a free cheesesteak or hoagie, after accumulating 150 points.

*originally published in Franchising.com on 2025-03-07. [Read the original](https://www.franchising.com/news/20250307_phillys_best_launches_rewards_program_with_loyalty_in_every_bite.html).*

## Story

LOS ANGELES – Philly’s Best Cheesesteaks (Philly’s Best) is excited to announce the launch of its new loyalty program – Real Philly Rewards. This strategic initiative makes every bite rewarding as guests earn points on every purchase, personalized perks and exclusive rewards both in-store and online.

"Our customers are at the heart of everything we do, and that commitment has helped us grow into the beloved brand we are today," said Bob Levey, co-founder of Philly’s Best Cheesesteaks. "This program is designed to build on the strong sense of community we’ve created, adding even more value to every visit. We're excited to continue growing and enhancing our offerings, ensuring we stay connected to our loyal guests while welcoming new ones into the Philly’s Best family."

With Real Philly Rewards, guests earn 1 point for every $1 spent on eligible menu items. Once they accumulate 150 points, they score a free cheesesteak or hoagie, a delicious way to turn cravings into rewards. New members receive a 25-point sign-up bonus, and by completing their profile, Philly’s Best fans unlock even more perks – including a $5 birthday reward to celebrate their special day.

Toast makes earning and redeeming rewards effortless. Guests can track their points in real time and redeem rewards instantly, whether they’re ordering in-store or online. Toast’s technology also provides insights that allow Philly’s Best to make data-driven decisions on which promotions it offers its guests based on their unique ordering habits and preferences.

Looking ahead, Philly’s Best plans to continue to build out its Real Philly Rewards program with new promotions, bonus point opportunities, and more exciting rewards to keep guests engaged and coming back for more.

## Entities

- Franchising.com (publication)
- QSR (sector)
- loyalty program (topic)
- menu items (topic)
- technology integration (topic)
- rewards program (topic)
- customer engagement (topic)
- Toast (company)
- Bob Levey (person)
- Philly's Best (company)
- Philly's Best investment in Toast (deal)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250307_phillys_best_launches_rewards_program_with_loyalty_in_every_bite.html). Summarized by Burnaze (https://burnaze.com/article/e9760c37-fc2d-4ce8-a480-83827a53e684).