--- title: "Genghis Grill Scores a Touchdown with New Tailgate Bowl" url: https://burnaze.com/article/e9c476fd-c189-488a-b1fa-586fd982aa41 source: "Franchising.com" original_url: https://www.franchising.com/news/20220822_genghis_grill_scores_a_touchdown_with_new_tailgate_bowl.html category: "Casual dining" industry: "Restaurants" segment: "Casual dining" published: 2022-08-22T12:00:00.000Z modified: 2026-10-31T20:35:15.020Z image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop --- # Genghis Grill Scores a Touchdown with New Tailgate Bowl **TL;DR:** Genghis Grill launches its Tailgate Bowl, a limited-time offering featuring Johnsonville Beer Bratwurst and scratch-made creamy cheese sauce. The brand is also relaunching its Genghis Rewards program and mobile app. *originally published in Franchising.com on 2022-08-22. [Read the original](https://www.franchising.com/news/20220822_genghis_grill_scores_a_touchdown_with_new_tailgate_bowl.html).* ## Story Genghis Grill fans and new guests alike are invited to try an American classic bowl, which features Johnsonville™ Beer Bratwurst, spicy dragon onions, mushrooms, and roasted hatch green chiles, all served up on homemade potato hash and smothered with a scratch-made creamy cheese sauce. What’s a better tailgating companion than iced-cold beer? Guests can pair the Tailgate Bowl with Miller Lite drafts, available for only $3. “It’s tailgate season, and half the fun is the delicious food and a perfect draft beer. Our chef-curated bowl blends all the classic American flavors you’d expect from game-time but with a uniquely Genghis twist,” said Gregg Majewski, Chief Executive Officer at Genghis Grill. “We’re continuing to push the envelope at Genghis Grill, moving past our more traditional Asian-inspired dishes to some truly bold, out-of-the-box ideas that demonstrate the diversity of our menu. This bowl aces the assignment and is the most adventurous bowl we’ve tried yet. It’s also immensely delicious and crave worthy; our fans are going to love it.” If the wild new bowl wasn’t enough big news for this concept, Genghis Grill is also relaunching it’s popular Genghis Rewards program and mobile app. The new program is more rewarding than ever, giving fans one point for every $1 spent, which they can then use to redeem on valuable FREE Genghis food like bowls, appetizers and more. If that weren’t reason enough to join, all members get a FREE Small Chef Bowl just for signing up, which they can use on any delicious chef-crafted bowl, like the Tailgate Bowl. Even more reason to join by November 1st! One lucky member will win a Genghis Grill bowl a day for an entire year! To enter, fans can download the new mobile app from any app store or sign-up at GenghisGrill. com through 11/1. Full details can be found on their website. Genghis Grill has more than 80 fresh ingredients that are carefully cut and prepped every day, ensuring the perfect bite in each bowl along with convenience and speed. No matter what you're craving or where you want to enjoy your meal, you're always in control at Genghis Grill. The brand offers fans broad appeal and caters to various flavor preferences and lifestyles by offering keto, gluten-free, low-carb, vegan and vegetarian options. The Tailgate bowl is the latest in the restaurants line of chef-crafted bowls, available for quick order online, or to order from the table, versus making your way through the Fresh Market Bar the traditional way. Since launching 24 years ago in Dallas, Texas, Genghis Grill has put a focus on brand reimaging through heightened customer service, expanding its flavor menu and options and digital innovation as a way to continue to refine the customer experience. Today, the brand has more than 50 locations open across the country, serving 3.2 million customers annually. Founded in 1998, Genghis Grill is the nation’s leading build-your-own bowl chain, renowned for its fresh, hot and healthy food, and its interactive dining experience. At Genghis Grill, guests forge their own flavor by creating a bowl filled with exactly what they are craving. Customers start at the famous Fresh Market Bar where they choose from over 80 fresh ingredients and flavorful sauces. Then our grill masters cook their creation to perfection on a large, circular grill. Genghis Grill owns and franchises operations for over 50 restaurants system-wide. For more information, visit genghisgrill. ## Entities - Franchising.com (publication) - Restaurants (sector) - menu pricing (topic) - limited time offer (topic) - rewards program (topic) - mobile app (topic) - Gregg Majewski (person) - Genghis Grill (company) - Miller Lite (company) --- Originally reported by Franchising.com (https://www.franchising.com/news/20220822_genghis_grill_scores_a_touchdown_with_new_tailgate_bowl.html). Summarized by Burnaze (https://burnaze.com/article/e9c476fd-c189-488a-b1fa-586fd982aa41).