---
title: "WOWorks Adds New C-Level Roles"
url: https://burnaze.com/article/e9c7eae7-e907-47de-872f-a53d036aa1cf
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220609_woworks_adds_new_clevel_roles.html
category: "Retail"
industry: "Retail"
published: 2022-06-09T12:00:00.000Z
modified: 2026-11-01T01:09:35.527Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# WOWorks Adds New C-Level Roles

**TL;DR:** WOWorks has created two new C-Level roles to drive growth for its better-for-you restaurant brands, appointing Lauriena Borstein and John Geyerman as Chief Brand Officers. The company has also created two new Vice President of Marketing roles, filled by Lori Kern and Mark Kreiner.

*originally published in Franchising.com on 2022-06-09. [Read the original](https://www.franchising.com/news/20220609_woworks_adds_new_clevel_roles.html).*

## Story

Lauriena Borstein was chosen as Chief Brand Officer of Saladworks, Frutta Bowls and Zoup! Eatery. She previously held the position of Senior Vice President at WOWorks and General Brand Manager of Saladworks and Frutta Bowls.

“I am excited to be leading these restaurant brands that have demonstrated growth potential for providing the kind of nutritious, fast casual food guests are seeking - from soups to salads to fruit-based menu items,” said Lauriena Borstein, Chief Brand Officer of Saladworks, Frutta Bowls and Zoup! Eatery.

John Geyerman was selected as Chief Brand Officer for Garbanzo Mediterranean Fresh, The Simple Greek, and Barberitos Southwestern Grille and Cantina. He previously served as Senior Vice President of Operations for WOWorks and General Brand Manager for Garbanzo Mediterranean Fresh and The Simple Greek.

“I am honored to lead three amazing, plant-forward restaurant brands that provide exciting global flavors to our guests,” said John Geyerman, Chief Brand Officer of Garbanzo Mediterranean Fresh, The Simple Greek, and Barberitos Southwestern Grille and Cantina.

In order to align marketing initiatives and processes of its six brands, WOWorks has also created two new Vice President of Marketing roles. Lori Kern was chosen as Vice President of Marketing for Saladworks, Frutta Bowls and Zoup! Eatery. She previously held the role of Director of Marketing for Saladworks and Frutta Bowls. Mark Kreiner is now Vice President of Marketing for Garbanzo Mediterranean Fresh, The Simple Greek and Barberitos Southwestern Grille and Cantina. He previously served as Director of Marketing for Garbanzo Mediterranean Fresh and The Simple Greek.

“I am thrilled to see WOWorks’ corporate infrastructure expand to include these new Chief Brand Officers and Vice Presidents of Marketing, plus 10 additional staff promotions that involve expanded responsibilities and goals,”” said Kelly Roddy, CEO of WOWorks enterprise, fully owned by Centre Lane Partners, LLC.

## Entities

- Franchising.com (publication)
- Retail (sector)
- brand growth (topic)
- Saladworks (company)
- WOWorks (company)
- executive appointments (topic)
- Kelly Roddy (person)
- Barberitos (company)
- Garbanzo Mediterranean Fresh (company)
- Frutta Bowls (company)
- The Simple Greek (company)
- marketing initiatives (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220609_woworks_adds_new_clevel_roles.html). Summarized by Burnaze (https://burnaze.com/article/e9c7eae7-e907-47de-872f-a53d036aa1cf).