---
title: "Consumer Fusion to bring online reputation management platform to IFA2020"
url: https://burnaze.com/article/e9ea6b8f-697b-4844-acd6-1722d11c36c4
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/consumer-fusion-to-bring-online-reputation-management-platform-to-ifa2020
author: "Kieran M"
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Technology"]
published: 2020-01-23T09:30:00.000Z
modified: 2026-10-31T16:42:49.611Z
image: https://images.unsplash.com/photo-1531297484001-80022131f5a1?w=1600&q=80&auto=format&fit=crop
---

# Consumer Fusion to bring online reputation management platform to IFA2020

**TL;DR:** Consumer Fusion, an online reputation management platform, has partnered with franchise expert Sally Facinelli to help businesses stay positive and will bring its solution to the IFA2020 convention. Consumer Fusion offers a unique experience, removing fake or illegitimate negative reviews and streamlining brand responses.

*By Kieran M, originally published in Global Franchise on 2020-01-23. [Read the original](https://www.global-franchise.com/news/consumer-fusion-to-bring-online-reputation-management-platform-to-ifa2020).*

## Story

**The online reputation experts have teamed up with franchise expert Sally Facinelli to help businesses stay positive.**

Consumer Fusion (CF) is renowned in the online reputation management space, having previously removed over 50,000 fake reviews and photos of brands and businesses from online feedback sites. The organization recently partnered with expert advisor Sally Facinelli, CFE, and will bring its innovative reputation solution to the IFA2020 convention in Orlando this February.

“CF is not just another software system,” explained Sally Facinelli. “[It] has a white glove strategic approach to the complete online presence of its clients. From consumer-facing to franchise sales, it’s committed to excellence.”

Facinelli comes from a diverse, 23-year background in the franchise industry. She’s an accomplished executive and entrepreneur, and founded Fresh, a management consulting firm.

“Sally’s enthusiasm for customer service deeply rooted in franchising makes for a perfect match with Consumer Fusion,” said Brynn Gibbs, founder and CEO of CF. “She possesses all the qualities we hope to bring our clientele: passion and experience. She genuinely wants to help brands grow.”

CF offers a unique, bespoke experience, as no other company removes fake or illegitimate negative reviews. Brand responses are also streamlined, with software that automates feedback to reviews based on a star rating. Despite the organization’s hefty numbers in 2019, it’s on pace to grow by 40 per cent in 2020.

CF and Facinelli will be attending IFA2020 at Booth 2305, and their “Troll Patrol” video premiers prior to the opening keynote speaker, Simon Sinek.

## Entities

- Franchise Industry (sector)
- Global Franchise (publication)
- partnership (topic)
- Kieran M (person)
- technology (topic)
- online reputation management (topic)
- franchise expert (topic)
- ifa 2020 (topic)
- IFA2020 (location)

---
Originally reported by Kieran M, Global Franchise (https://www.global-franchise.com/news/consumer-fusion-to-bring-online-reputation-management-platform-to-ifa2020). Summarized by Burnaze (https://burnaze.com/article/e9ea6b8f-697b-4844-acd6-1722d11c36c4).