---
title: "Houston TX Hot Chicken Opens Store, Launches Loyalty App"
url: https://burnaze.com/article/ea4f7157-e86f-4d64-9e0c-52cece2fb3c9
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240815_houston_tx_hot_chicken_opens_store_launches_loyalty_app.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit","Marketing"]
published: 2024-08-15T12:00:00.000Z
modified: 2026-10-31T18:35:44.224Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Houston TX Hot Chicken Opens Store, Launches Loyalty App

**TL;DR:** Houston TX Hot Chicken launches a loyalty app and opens a new store, following a growth partnership with Savory Fund in 2023. The brand, founded by Edmond Barseghian in 2021, operates in eight states and offers organic, top-quality chicken dishes.

*originally published in Franchising.com on 2024-08-15. [Read the original](https://www.franchising.com/news/20240815_houston_tx_hot_chicken_opens_store_launches_loyalty_app.html).*

## Story

HHC’s success is thanks to its organic, top-quality chicken; fierce flavors; unforgettable branding; and focused leadership. HHC offers crowd-pleasing dishes in a variety of spice levels. Everything from No Spice to Mild to Houston We Have a Problem* - with HWHAP requiring guests to sign a waiver.

Founded by serial entrepreneur and pro race car driver Edmond Barseghian in 2021, Houston TX Hot Chicken - which now operates in eight states and has followers on Instagram - has set out to disrupt and dominate the hot chicken industry.

“HHC has been a wild ride - and this is just the beginning,” said Barseghian, who grew up in Sweden with his father who owned and ran an Italian restaurant. “It all started with one hot chicken recipe and an obsession with using organic and clean chicken with top quality ingredients and produce. The brand was built around those non-negotiables, and since then, the growth and excitement around what we’ve created has been both exhilarating and humbling.”

In 2023, HHC entered into a growth partnership with Savory Fund.

“It’s been incredible to partner with Edmond and the franchisees to bring these exciting flavors to new markets,” said Andrew Smith, founder and general partner for Savory. “Guests are obsessed with the food and incredible vibe of the stores. There is no limit to what this brand can do and where this brand can go.”

HHC’s app, which was developed in partnership with Thanx, is now available for download. App users will be privy to special promotions and exclusive benefits.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- store opening (topic)
- Houston TX Hot Chicken (company)
- Savory Fund (investor)
- loyalty app (topic)
- Andrew Smith (person)
- Thanx (company)
- Edmond Barseghian (person)
- growth partnership (topic)
- hot chicken industry (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240815_houston_tx_hot_chicken_opens_store_launches_loyalty_app.html). Summarized by Burnaze (https://burnaze.com/article/ea4f7157-e86f-4d64-9e0c-52cece2fb3c9).