---
title: "Why Home Service Franchises Could Benefit from Today’s Housing Market"
url: https://burnaze.com/article/ea9db410-1c09-4070-a9f3-b0ba4a185687
source: "1851 Franchise"
original_url: https://1851franchise.com/homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises-2729512
category: "Home Services"
industry: "Home Services"
published: 2025-05-29T22:17:42.000Z
modified: 2026-10-31T20:38:09.144Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6c036fd235c6bf25e70453d237239c6f2074.jpg
---

# Why Home Service Franchises Could Benefit from Today’s Housing Market

**TL;DR:** Home service franchise brands may benefit from the current housing market due to increased demand for home repairs and services. Mortgage applications to buy a home increased by 2% from the previous week and are now 18% higher than they were at the same time last year.

*originally published in 1851 Franchise on 2025-05-29. [Read the original](https://1851franchise.com/homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises-2729512).*

## Story

Last week, 30-year fixed mortgage rates rose from 6.92% to 6.98%, the highest since January, according to LinkedIn News . But instead of backing off, more people applied for home loans. Mortgage applications to buy a home increased by 2% from the previous week and are now 18% higher than they were at the same time last year, says the Mortgage Bankers Association . Refinancing applications decreased slightly from the previous week but remain 37% higher year-over-year.

This is promising news for home service franchise brands . When people buy homes, especially older ones, they often require assistance immediately — whether it’s cleaning, painting, plumbing, landscaping or general repairs. Many of these tasks are best handled by professionals, and that’s where franchise businesses can step in.

For entrepreneurs considering a franchise in the home services space, this continued demand shows there’s still plenty of opportunity. New homeowners are looking for trusted service providers, and a strong franchise brand can offer both quality and peace of mind.

Even with high interest rates, people are still moving — and that means they’ll still need help making their new houses feel like home.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- home services (topic)
- franchise opportunity (topic)
- housing market (topic)
- mortgage rates (topic)
- Mortgage Bankers Association (regulator)
- LinkedIn News (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises-2729512). Summarized by Burnaze (https://burnaze.com/article/ea9db410-1c09-4070-a9f3-b0ba4a185687).