---
title: "QSR: Brand Loyalty Is Far From Dead"
url: https://burnaze.com/article/eab9d790-9a13-45e1-9efd-74ee1636dfea
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-brand-loyalty-is-far-from-dead-7545
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Marketing"]
published: 2016-11-11T14:09:02.000Z
modified: 2026-11-01T04:14:24.006Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/137c7213c8dc83e7297334202b0de7d31665.jpg
---

# QSR: Brand Loyalty Is Far From Dead

**TL;DR:** Recent data shows that brand loyalty is alive and well, with millennials being just as likely to be loyal customers as Baby Boomers. Millennials want to be loyal to a brand, but need a reason to do so.

*originally published in 1851 Franchise on 2016-11-11. [Read the original](https://1851franchise.com/qsr-brand-loyalty-is-far-from-dead-7545).*

## Story

Recent data shows that “brand loyalty is alive, well, and living in the hearts of many millennials,” according to QSR. Surveys from Facebook IQ and Buzz Marketing Group indicated that millennials are just as likely to be loyal customers as Baby Boomers.

“Loyalty is far from dead,” says Marinn Jackson, head of industry, restaurants, and global marketing services at Facebook IQ to QSR. “Millennials want to be loyal to your brand—but you need to give them a reason to do so.”

**Provide a quality product** Sounds simple enough, right? But in this day and age when there are so many options, now is time to provide a competitive product.

**Make customers feel good about your service** When businesses provide great customer service, it sticks.

**Provide options** Back to the idea of great quality, make sure that you have an array of quality options to keep your customers happy.

**Make it kid friendly** Bringing a child to a business, especially a restaurant, can be extra challenging. Make it as easy for parents as possible, and they’ll be with you for the long run.

**Reach people where they’re at** Millennials especially are getting most of their information from their phones and other technology. Make sure you have a strong digital presence to meet people at their level.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Facebook (company)
- customer service (topic)
- brand loyalty (topic)
- millennials (topic)
- digital presence (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-brand-loyalty-is-far-from-dead-7545). Summarized by Burnaze (https://burnaze.com/article/eab9d790-9a13-45e1-9efd-74ee1636dfea).