---
title: "Cultivate Employee Creativity for Greater Loyalty"
url: https://burnaze.com/article/eb0fe3dd-4b44-4dee-8882-dcb4f88cdd6a
source: "1851 Franchise"
original_url: https://1851franchise.com/cultivate-employee-creativity-for-greater-loyalty-1506
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Marketing"]
published: 2015-04-22T09:04:00.000Z
modified: 2026-11-01T13:41:04.250Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc3386.png
---

# Cultivate Employee Creativity for Greater Loyalty

**TL;DR:** A sandwich shop in Kansas City is partnering with a nonprofit to plant trees for every sandwich sold on Earth Day, and experts say that encouraging employee creativity can lead to greater loyalty. Employee loyalty can also translate to less turnover, saving businesses time and money.

*originally published in 1851 Franchise on 2015-04-22. [Read the original](https://1851franchise.com/cultivate-employee-creativity-for-greater-loyalty-1506).*

## Story

“When people have an opportunity to contribute, they have pride in it and they take that with them,” Bryan Mattimore, co-founder of The Growth Engine Company, told Nightclub & Bar. “The turnover in this business is incredible. This is how you build culture and loyalty; it makes them feel part of your family.”

Martin Chen, an employee at Schoolyard Tavern & Grill in Chicago, began drawing on the business’ chalkboards out of the blue one day, and now his art has become part of the bar’s charm.

“It goes back to the DNA of the workplace,” Ryan Indovina, director of Four Corners Tavern Group, which owns Schoolyard, said. “In the world of hospitality, you become a family with these people, opening early or staying late, we go out together. So using their talents is about the organic nature of building a family.”

Of course, an added bonus is that if employees are the ones designing marketing materials, whether it be exterior chalkboards or photographs used in ads, it means businesses are not paying extra money to outsiders. Additionally, employee loyalty translates to less turnover, saving businesses time and money.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- partnership (topic)
- nonprofit organization (topic)
- creativity (topic)
- employee loyalty (topic)
- turnover reduction (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/cultivate-employee-creativity-for-greater-loyalty-1506). Summarized by Burnaze (https://burnaze.com/article/eb0fe3dd-4b44-4dee-8882-dcb4f88cdd6a).