---
title: "Hot Head Burritos Turns Up the Fiesta with ‘Cinco de Montho’ Campaign Featuring Daily Wins and Big Prizes"
url: https://burnaze.com/article/eb4c40ee-08c5-42c2-bfa4-7fe147c514ba
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260428_hot_head_burritos_turns_up_the_fiesta_with_cinco_de_montho_campaign_featuri.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["Marketing"]
published: 2026-04-28T12:00:00.000Z
modified: 2026-10-31T16:24:04.446Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Hot Head Burritos Turns Up the Fiesta with ‘Cinco de Montho’ Campaign Featuring Daily Wins and Big Prizes

**TL;DR:** Hot Head Burritos is launching a 'Cinco de Montho' campaign, offering customers Scratch-Off cards with rewards and prizes. The campaign starts on April 27 and continues through May, with a special 5X reward points offer on May 5.

*originally published in Franchising.com on 2026-04-28. [Read the original](https://www.franchising.com/news/20260428_hot_head_burritos_turns_up_the_fiesta_with_cinco_de_montho_campaign_featuri.html).*

## Story

Beginning April 27, customers who place an order or visit a participating location will receive a Scratch-Off card*, adding an extra layer of excitement to each visit. Recipients can uncover rewards ranging from beverages or snacks to discounts on the next order, and possibly a free burrito each week for a year.

One prize offers a round-trip getaway for two to the Caribbean with airfare and hotel accommodations.

The promotion continues on May 5*, when customers can earn five times reward points on orders placed via the brand’s app or during a check-in, subject to terms.

“This campaign is designed to make every visit feel like a win for our guests,” said Peter Wiley, vice president of marketing and IT. “Cinco de Montho takes what guests already love about the brand and turns it into a month-long festivity. We’re interested in seeing what this month has in store for visitors.”

The brand offers a fast-casual experience with a menu built around fresh ingredients and customizable options. The sauces range from Mild to Wild, offering meals suitable for various dietary preferences, including high-protein, low-calorie, Keto, Paleo or allergy-friendly options.

**Scratch-Off cards are available with qualifying orders beginning April 27, while supplies last. Rewards vary by card. Offer valid at participating locations only and excludes third-party delivery services. The 5X points offer is valid on May 5 only for orders placed via the app or check-in.*

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- marketing campaign (topic)
- fast casual dining (topic)
- customer rewards (topic)
- Hot Head Burritos (company)
- Peter Wiley (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260428_hot_head_burritos_turns_up_the_fiesta_with_cinco_de_montho_campaign_featuri.html). Summarized by Burnaze (https://burnaze.com/article/eb4c40ee-08c5-42c2-bfa4-7fe147c514ba).