---
title: "Krystal Opens New Restaurant in East Chattanooga"
url: https://burnaze.com/article/eb6c4935-d0dc-46ea-ae9e-689e7cfa3d8a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240820_krystal_opens_new_restaurant_in_east_chattanooga.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2024-08-20T12:00:00.000Z
modified: 2026-10-31T18:35:40.237Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Krystal Opens New Restaurant in East Chattanooga

**TL;DR:** Krystal has opened a new restaurant in East Chattanooga, strategically positioned on Brainerd Road with quick access to the Chattanooga Metropolitan Airport. The new location is part of Krystal's expansion efforts led by franchisee WAC Enterprises.

*originally published in Franchising.com on 2024-08-20. [Read the original](https://www.franchising.com/news/20240820_krystal_opens_new_restaurant_in_east_chattanooga.html).*

## Story

Strategically positioned on Brainerd Road with quick access to the Chattanooga Metropolitan Airport, the new Krystal offers convenience for both locals and visitors. Just minutes from Downtown Chattanooga, this prime spot ensures that even more customers can experience Krystal’s beloved classic menu.

For over 30 years, WAC Enterprises, led by Jones along with Wayne and Carolyn Hale, has been a key player in Krystal’s franchise network.

Grand opening celebrations on Monday, Aug. 19, will include a spin-the-wheel offer with exclusive giveaways of food and Krystal swag, along with a drawing for free Krystal for a year. The drawing will be open in-store for two weeks before a winner is selected. Krystal will also introduce the limited-time Tailgate menu, featuring a Sackful of 12 Krystals for just $12 - perfect timing to kick off football season.

“We're proud to see WAC Enterprises leading the way in our expansion efforts,” said Kristen Hohl, SPB Hospitality’s Senior Vice President of Marketing. “Their commitment to bringing Krystal’s delicious, one-of-a-kind sliders to more communities is evident with each new opening. This new location in Chattanooga is an exciting step forward in sharing what makes Krystal special with even more Kraving fans.”

The new Krystal on Brainerd Road is open seven days a week, welcoming guests 24/7. Customers can enjoy the brand’s craveable menu items either in-store or through the convenient drive-thru.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- menu pricing (topic)
- restaurant opening (topic)
- franchise network (topic)
- Krystal (company)
- Chattanooga (location)
- SPB Hospitality (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240820_krystal_opens_new_restaurant_in_east_chattanooga.html). Summarized by Burnaze (https://burnaze.com/article/eb6c4935-d0dc-46ea-ae9e-689e7cfa3d8a).