---
title: "D1 Training Announces Signing of its Largest Deal in Brand History"
url: https://burnaze.com/article/eb7cd961-c997-4e34-9564-8e2fd6e44ee0
source: "Athletech News"
original_url: https://athletechnews.com/d1-training-signs-its-largest-deal/
author: "Courtney Rehfeldt"
category: "Fitness"
industry: "Fitness"
topics: ["Operations"]
published: 2023-03-04T04:35:40.000Z
modified: 2026-10-31T18:10:28.770Z
image: https://athletechnews.com/wp-content/uploads/2023/03/D1-Training-largest-deal-news.webp
---

# D1 Training Announces Signing of its Largest Deal in Brand History

**TL;DR:** D1 Training has signed its largest deal in brand history, a 12-unit agreement to bring its facilities to Minneapolis, Tampa, Dallas-Fort Worth, and Long Island. The deal was made possible in part by a strategic investment from Princeton Equity Group.

*By Courtney Rehfeldt, originally published in Athletech News on 2023-03-04. [Read the original](https://athletechnews.com/d1-training-signs-its-largest-deal/).*

## Story

D1 Training has kicked off the new year with the signing of its largest deal in brand history.

The fitness franchise has announced a 12-unit agreement that will bring its facilities to Minneapolis, Tampa, Dallas-Fort Worth, and Long Island, over the next five years.

D1 business partners and Minnesota natives Jonn Schumacher and Shayne Moberg say that when they discovered the D1 franchise opportunity, they knew they found something special and have built a team to support their venture under Elysium Sports and Training LLC.

“Shayne and I have been working together for years, and timing just happened to be right for us to join forces and embark on a new venture together,” said Schumacher. “The fitness industry has always been attractive to us – it was clear D1 was the perfect fit.”

D1 has also received a strategic investment from Princeton Equity Group.

Minneapolis will be the home of the first four D1 locations, the franchisees confirmed. The remaining locations will begin development over the next 12-18 months.

All D1 locations will offer three core training programs, Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro. In addition to group workouts, D1 will also offer one-on-one training.

The D1 Training fitness franchise was founded in 2001 by former American football fullback Will Bartholomew. By 2004, D1 had generated its first million in revenue.

## Entities

- unit expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- fitness industry (topic)
- Courtney Rehfeldt (person)
- franchise deal (topic)
- Tampa (location)
- Dallas-Fort Worth, Texas (location)
- Long Island (location)
- Minneapolis (location)
- D1 Training (company)
- strategic investment (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/d1-training-signs-its-largest-deal/). Summarized by Burnaze (https://burnaze.com/article/eb7cd961-c997-4e34-9564-8e2fd6e44ee0).