---
title: "NJ BIZ: California Tortilla Plans New Jersey Expansion With 20 Locations"
url: https://burnaze.com/article/ec1ed8fa-a452-48df-bad4-4c47c78a6e82
source: "1851 Franchise"
original_url: https://1851franchise.com/nj-biz-california-tortilla-plans-new-jersey-expansion-with-20-locations-2711371
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["Development & multi-unit"]
published: 2019-10-21T16:11:02.000Z
modified: 2026-11-01T02:31:37.924Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b6557f5edb5659dc4b9ab90301c632a65834.jpg
---

# NJ BIZ: California Tortilla Plans New Jersey Expansion With 20 Locations

**TL;DR:** California Tortilla plans to expand to 20 locations in New Jersey, targeting high-income areas with families. The company is currently accepting applications from developers in north New Jersey.

*originally published in 1851 Franchise on 2019-10-21. [Read the original](https://1851franchise.com/nj-biz-california-tortilla-plans-new-jersey-expansion-with-20-locations-2711371).*

## Story

**California Tortilla Director of Franchise Development Aaron Goldberg is confident in the fast casual Mexican restaurant concept’s expansion throughout New Jersey for a number of reasons.** **In a recent interview with NJ BIZ****, Goldberg detailed why the New Jersey market is appealing for Cal Tort, highlighting its demographic similarities to some of the brand’s most successful markets in its native Washington, D.C. area.**

**“[New Jersey has] many markets that look like our best-performing markets, Cherry Hill, Passaic and Bergen County specfically. It’s a great suburban play,” Goldberg told NJ BIZ. “We look for higher-income areas with families, and we also have an urban millennial play. We’re into delivery and carry out and the urban 28 to 34-year-old crowd.”**

**The company is currently accepting and reviewing applications from developers in north New Jersey, Goldberg adds.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- fast casual (topic)
- new jersey (location)
- California Tortilla (company)
- new jersey market (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/nj-biz-california-tortilla-plans-new-jersey-expansion-with-20-locations-2711371). Summarized by Burnaze (https://burnaze.com/article/ec1ed8fa-a452-48df-bad4-4c47c78a6e82).