--- title: "7 Summer Trends for Promotions" url: https://burnaze.com/article/ec5675e5-a428-41ad-a0bb-b917507f40dd source: "Franchising.com" original_url: https://www.franchising.com/articles/7_summer_trends_for_promotions.html author: "M. Scott Morris" category: "Emerging" topics: ["Emerging brands"] published: 2023-08-07T09:00:00.000Z modified: 2026-10-31T20:02:03.710Z image: https://imgs.franchising.com/art/articles/7801_plate.jpg --- # 7 Summer Trends for Promotions **TL;DR:** Numerator tracked purchase data and surveyed verified buyers in June, showing a 19% decline in promotional volume compared to June 2022. Bonus pages continue to show growth, while sales price is the only promotional offer type with year-over-year growth. *By M. Scott Morris, originally published in Franchising.com on 2023-08-07. [Read the original](https://www.franchising.com/articles/7_summer_trends_for_promotions.html).* ## Story In these days of constant disruption, consumer attitudes can shift with the winds. In June, Numerator tracked purchase data and surveyed verified buyers to get a feel for how consumers reacted to different promotions and how brands are responding: 1) June promotional volume was down 19% compared to June 2022. 2) Bonus pages continue to show the most overall growth while most other promotions are down or flat. 3) Based on media type, 68% of ad blocks are for web promotions, 20% are for weekly ads, 8% are for bonus pages, and 4% are for in-store coupons. 4) Sales price is the only promotional offer type that continues to show growth year-over-year. It accounted for almost a fourth (23%) of all promotion offers in June. 5) Private label brand share of voice is down 39% versus this time last year, accounting for 17.3% share of voice in June. 6) More than 1 in 4 (27%) shoppers say they would switch brands to take advantage of a deal. 7) 34% of shoppers say that they check store ads, and 32% often use coupons to save money. - Get Started in Franchising - Franchise Rankings & Awards - Franchise Sales & Development - Featured Franchise Stories Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media. 1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681 - Franchisee Financing & Lending - Site Selection & Real Estate - Supply Chain & Procurement - Annual Franchise Development Report - Multi-Unit Franchising Conference - Franchise Growth & Marketing Conference - Franchise Leadership & Development Conference - Multi-Unit Franchisee Magazine - Franchise Update Magazine - Franchise Update Franchisor Report - Franchising Express Report - International Franchise Report - Multi-Unit Franchisee Report The franchise listed above are not related to or endorsed by Franchise Update or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity. ## Entities - Franchising.com (publication) - General (sector) - franchise marketing (topic) - M. Scott Morris (person) - Numerator (company) - private label brands (topic) - consumer attitudes (topic) - promotional trends (topic) - bonus pages (topic) --- Originally reported by M. Scott Morris, Franchising.com (https://www.franchising.com/articles/7_summer_trends_for_promotions.html). Summarized by Burnaze (https://burnaze.com/article/ec5675e5-a428-41ad-a0bb-b917507f40dd).