---
title: "MTY Food Group Inc. To Acquire Wetzel's Pretzels for $207 Million"
url: https://burnaze.com/article/ec69a137-2a25-4f72-b3fc-7692f342e507
source: "1851 Franchise"
original_url: https://1851franchise.com/mty-food-group-inc-to-acquire-wetzels-pretzels-for-207-million-2720233
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Development & multi-unit"]
published: 2022-11-02T18:13:00.000Z
modified: 2026-11-01T02:09:52.517Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b90dd889ede153b7683604b226455ad3845.jpg
---

# MTY Food Group Inc. To Acquire Wetzel's Pretzels for $207 Million

**TL;DR:** MTY Food Group Inc. is acquiring Wetzel's Pretzels for $207 million, expanding its US portfolio with the snack chain's network of franchise partners and corporate-owned locations. The acquisition is expected to close in the next 30 to 45 days.

*originally published in 1851 Franchise on 2022-11-02. [Read the original](https://1851franchise.com/mty-food-group-inc-to-acquire-wetzels-pretzels-for-207-million-2720233).*

## Story

MTY Franchising USA, Inc., a wholly owned subsidiary of MTY Food Group Inc. (TSX: MTY), will acquire Wetzel’s Pretzels for $207 million after a record-setting year for the snack chain. In 2021, Wetzel’s reported a same-store sales increase of 24% relative to 2019, and its total sales nearly reached $245 million in the last 12 months.

"This transaction represents another key acquisition for MTY as it adds another iconic brand to MTY's U.S. portfolio," said MTY’s CEO, Eric Lefebvre. “The transaction enhances MTY's footprint in the snack category with Wetzel's Pretzels' strong network of franchise partners, well-run corporate-owned locations, and a best-in-class management team. Its products are extremely crave-able and are recognized everywhere in the U.S. by a broad range of customers. We look forward to exploring all the opportunities this transaction brings to both companies.”

Headquartered in Pasadena, CA, Wetzel’s has more than 350 locations in 25 states and plans to reach the 400-unit milestone in 2023.

“I think the pretzel fits in for folks,” CEO Jenn Schuler told *QSR*. “It's very comforting. Hot fresh bread, a sense of nostalgia ties you back to something in your youth, whether that was the Wetzel’s you had at the mall or one you had at an amusement park or state fair.”

The acquisition is expected to close in the next 30 to 45 days.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- acquisition (topic)
- Wetzel's Pretzels (company)
- us expansion (topic)
- franchise portfolio (topic)
- MTY Food Group (company)
- Eric Lefebvre (person)
- MTY Food Group acquisition of Wetzel's Pretzels (deal)
- snack chain (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mty-food-group-inc-to-acquire-wetzels-pretzels-for-207-million-2720233). Summarized by Burnaze (https://burnaze.com/article/ec69a137-2a25-4f72-b3fc-7692f342e507).