---
title: "QSR Magazine: 9 Trends That Defined Quick Service in 2017"
url: https://burnaze.com/article/ec6da34d-645c-46cc-9e00-445d3aaf5a06
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-9-trends-that-defined-quick-service-in-2017-2705139
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2018-01-02T13:08:38.000Z
modified: 2026-11-01T04:11:10.084Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2de77099a279a55964e39090ff559ffb7347.jpg
---

# QSR Magazine: 9 Trends That Defined Quick Service in 2017

**TL;DR:** QSR Magazine highlighted nine trends that defined the quick service industry in 2017, including healthier menus and technology adoption. Trends included developing healthier menus, reducing sugar in beverages, and embracing technology.

*originally published in 1851 Franchise on 2018-01-02. [Read the original](https://1851franchise.com/qsr-magazine-9-trends-that-defined-quick-service-in-2017-2705139).*

## Story

As we begin the new year, it is the perfect time to reflect on trends that dominated 2017. A recent article in QSR Magazine discussed several defining trends from the quick service segment.

These included developing healthier menus featuring plant-based products, reducing the amount of sugar used in beverages, and embracing technology in new ways. Offering something unique, whether it was menu item or restaurant format, was also a popular technique employed by restaurants. Limited time offerings such as the Unicorn Frappuccino from Starbucks attracted lots of attention.

According to the article, one overall theme for the year was 'ethical indulgence,' or helping consumers feel better about their purchases.

“Everyone is looking for a way to feel better about indulging. We increasingly live in an era where everyone needs reasons to indulge,” said Michael Schaefer of Euromonitor International.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- Starbucks (company)
- technology adoption (topic)
- limited time offerings (topic)
- healthier menus (topic)
- ethical indulgence (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-9-trends-that-defined-quick-service-in-2017-2705139). Summarized by Burnaze (https://burnaze.com/article/ec6da34d-645c-46cc-9e00-445d3aaf5a06).