---
title: "QSR Magazine: McDonald's is Testing a New Fresh-Beef Burger"
url: https://burnaze.com/article/ec797f6b-666b-4699-ac51-beaaedafd451
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-mcdonalds-is-testing-a-new-fresh-beef-burger-2705155
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2018-01-04T16:11:43.000Z
modified: 2026-11-01T04:11:08.174Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4f664c5e621e348b99fe02c47d7d63b97723.jpg
---

# QSR Magazine: McDonald's is Testing a New Fresh-Beef Burger

**TL;DR:** McDonald's is testing a new fresh-beef burger in select Oklahoma restaurants as part of its menu revamp. The burger features fresh beef and will retail for just over two dollars.

*originally published in 1851 Franchise on 2018-01-04. [Read the original](https://1851franchise.com/qsr-magazine-mcdonalds-is-testing-a-new-fresh-beef-burger-2705155).*

## Story

McDonald's is testing out the return of a more sophisticated burger option in select Oklahoma restaurants. According to a recent article in QSR Magazine, the Archburger originated in 1996 but was short lived. The company hopes modern consumers will be more receptive to the offering.

The burger will feature fresh beef rather than frozen and retail for just north of two dollars. According to the article, when the burger was first launched in the 1990s, its pricing was steep in comparison to other menu items. Now, it falls closer to the value side.

"Over the last two years, we have accelerated the pace of change around how we source and serve our food. Delivering fresh beef that’s prepared when our customers order their food is just another example of how we are raising the bar. We’re just getting started, and can’t wait to show you what’s next," said President Chris Kempczinski.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- McDonald's (company)
- Oklahoma (location)
- Chris Kempczinski (person)
- pricing strategy (topic)
- menu revamp (topic)
- fresh beef burger (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-mcdonalds-is-testing-a-new-fresh-beef-burger-2705155). Summarized by Burnaze (https://burnaze.com/article/ec797f6b-666b-4699-ac51-beaaedafd451).