---
title: "Batteries Plus is Named a Leader in Franchise Innovation at 2024 FCXC Conference"
url: https://burnaze.com/article/ec832270-78be-4cff-be0f-91f1e2c4e22b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240628_batteries_plus_is_named_a_leader_in_franchise_innovation_at_2024_fcxc_confe.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2024-06-28T12:00:00.000Z
modified: 2026-11-01T22:32:39.822Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Batteries Plus is Named a Leader in Franchise Innovation at 2024 FCXC Conference

**TL;DR:** Batteries Plus received the Franchise Innovation Award for Leadership in Technology at the 2024 FCXC Conference. The award recognizes the brand's investment in and utilization of AI to transform the franchise and industry.

*originally published in Franchising.com on 2024-06-28. [Read the original](https://www.franchising.com/news/20240628_batteries_plus_is_named_a_leader_in_franchise_innovation_at_2024_fcxc_confe.html).*

## Story

HARTLAND, Wis. – Batteries Plus departed this year’s Franchise Customer Experience Conference (FCXC) with an esteemed industry honor in tow – the Franchise Innovation Award for Leadership in Technology. Scott Williams, CEO of Batteries Plus, took the stage in Atlanta this past week to accept the award for the brand’s investment in and utilization of AI as a means to transform the franchise, and the industry, for the better.

At the core of their tech innovation sits the AI Center of Excellence, which serves as the hub for exploring and implementing AI solutions within Batteries Plus. This center is dedicated to researching and developing AI applications that can streamline operations, boost productivity, create a richer customer experience, and enhance franchisee profitability.

By adopting technologies like conversational chatbots for tech support, Batteries Plus is actively integrating AI to benefit both the operational side of the business and the end consumer. Furthermore, AI plays a pivotal role in franchise development, employing advanced analytics to match potential franchisees with the brand’s ideal buyer personas, and optimizing marketing strategies to attract high-caliber candidates looking to diversify their investment portfolio with a proven franchise concept.

“As much as our embrace of new AI technologies has been about streamlining operational efficiencies, it’s also been an effort to promote new strategies that support the advancement of the franchise development landscape,” Williams shared. “To receive this honor, a significant nod towards the success of that effort, is both a humbling privilege and a step forward in our drive to inspire a more technologically apt franchise space.”

The various categories for the innovation awards are meant to recognize the franchise brands that are creating and implementing the most original and successful business innovations in the U.S.; franchise organizations that demonstrate forward-thinking, intelligent execution of new approaches to building market share and engaging employees and customers for brand growth.

Batteries Plus offers both consumers and businesses unmatched products and services including powering equipment, fleets, fire and security systems, tools, to cell phones, key fobs, laptops and more.

## Entities

- Franchising.com (publication)
- franchise development (topic)
- Retail (sector)
- Batteries Plus (company)
- Scott Williams (person)
- franchise innovation (topic)
- ai implementation (topic)
- FCXC (company)
- technology award (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240628_batteries_plus_is_named_a_leader_in_franchise_innovation_at_2024_fcxc_confe.html). Summarized by Burnaze (https://burnaze.com/article/ec832270-78be-4cff-be0f-91f1e2c4e22b).