---
title: "AdWeek: Lawn Doctor Debuts Quirky New Ads In Time for Busy Summer Season"
url: https://burnaze.com/article/eccfbdc2-83ab-488f-af79-1d3ac690c09a
source: "1851 Franchise"
original_url: https://1851franchise.com/lawndoctor/adweek-lawn-doctor-debuts-quirky-new-ads-in-time-for-busy-summer-season-5040
category: "Lawn & pest"
industry: "Home Services"
segment: "Lawn & pest"
topics: ["Development & multi-unit"]
published: 2016-06-24T14:09:00.000Z
modified: 2026-11-01T12:24:26.287Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7d7b70378309dc556836041efedf02e47058.jpg
---

# AdWeek: Lawn Doctor Debuts Quirky New Ads In Time for Busy Summer Season

**TL;DR:** Lawn Doctor has launched a new ad campaign with dozens of creative assets ahead of the spring sales season. The campaign, created by ad agency Sleek Machine, contains over 50 ads that will run through mid-summer.

*originally published in 1851 Franchise on 2016-06-24. [Read the original](https://1851franchise.com/lawndoctor/adweek-lawn-doctor-debuts-quirky-new-ads-in-time-for-busy-summer-season-5040).*

## Story

Ad agency Sleek Machine goes yard for Lawn Doctor, launching dozens of creative assets ahead of the spring sales season.

"This is retail advertising, first and foremost," Tim Cawley, Sleek Machine's creative chief, tells Adweek. "It seemed most important to motivate an immediate reaction, as opposed to creating some lofty strategy."

All told, the campaign contains more than 50 ads that will run through mid-summer. Several different creative textures are on display, each boasting satisfyingly askew humor that never goes too far over the top. For example, to illustrate the mantra, "Don't be embarrassed by your lawn," several clips are set in a brown-ish, barren backyard, and feature a typical American family … wearing paper bags over their heads.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- Lawn Doctor (company)
- ad campaign (topic)
- spring sales season (topic)
- creative assets (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/lawndoctor/adweek-lawn-doctor-debuts-quirky-new-ads-in-time-for-busy-summer-season-5040). Summarized by Burnaze (https://burnaze.com/article/eccfbdc2-83ab-488f-af79-1d3ac690c09a).