---
title: "Adweek: Fox, Shake Shack partner to bring Bob’s Burgers experience to Comic-Con"
url: https://burnaze.com/article/ece84e05-0e01-4fe5-8ec8-111df2ab1b81
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-fox-shake-shack-partner-to-bring-bobs-burgers-experience-to-comic-con-2707169
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2018-07-16T20:15:26.000Z
modified: 2026-11-01T02:35:23.217Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2f90293c456f8b76215888f33b28affc6183.jpg
---

# Adweek: Fox, Shake Shack partner to bring Bob’s Burgers experience to Comic-Con

**TL;DR:** Fox and Shake Shack are partnering to bring a Bob's Burgers experience to Comic-Con, featuring an immersive activation and a Burger of the Day promotion. The event will be held at Shake Shack's Mission Valley, California location.

*originally published in 1851 Franchise on 2018-07-16. [Read the original](https://1851franchise.com/adweek-fox-shake-shack-partner-to-bring-bobs-burgers-experience-to-comic-con-2707169).*

## Story

Fox is taking a creative approach to celebrating the upcoming 150th episode of its hit show *Bob’s Burgers* at San Diego Comic-Con this week. An article in AdWeek detailed the network’s plan to team up with Shake Shack’s Mission Valley, California, location for a day-long activation where Comic-Con attendees will be immersed in the world of the animated comedy.

The activation will offer 500 fans a free, exclusive “Burger of the Day,” playing on a long-running joke over the show’s eight-season history. Several members of the show’s voice cast will be in attendance for the event.

“Given the show’s name and the running ‘Burger of the Day’ gag, it was kind of a no-brainer to seek out a partner in the burger space, and Shake Shack was the perfect fit,” said Shannon Ryan, chief marketing officer of Fox Television Group. “We’re two brands that are bold and like to mix things up a bit. And with Shake Shack opening a new location in proximity to the Comic-Con craziness, we all realized that this was a win-win for both companies."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- brand partnership (topic)
- Shake Shack (company)
- burger promotion (topic)
- Comic-Con (location)
- comic-con activation (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-fox-shake-shack-partner-to-bring-bobs-burgers-experience-to-comic-con-2707169). Summarized by Burnaze (https://burnaze.com/article/ece84e05-0e01-4fe5-8ec8-111df2ab1b81).