--- title: "Hooters Launches Incentive Program for 40th Anniversary" url: https://burnaze.com/article/ecef87d4-c137-4c99-8890-43a61fc707a7 source: "Franchising.com" original_url: https://www.franchising.com/articles/hooters_launches_incentive_program_for_40th_anniversary.html author: "Kerry Pipes" category: "Chicken" industry: "Restaurants" segment: "Chicken" published: 2023-04-12T09:00:00.000Z modified: 2026-10-31T20:06:20.245Z image: https://imgs.franchising.com/art/articles/7540_plate.jpg --- # Hooters Launches Incentive Program for 40th Anniversary **TL;DR:** Hooters launches an incentive program for 40 new store commitments in 2023 to boost development and growth. The program offers 40 weeks of free royalties for any new Hooters store commitment in 2023. *By Kerry Pipes, originally published in Franchising.com on 2023-04-12. [Read the original](https://www.franchising.com/articles/hooters_launches_incentive_program_for_40th_anniversary.html).* ## Story To mark 40 years in business, Hooters is giving away 40 weeks of free royalties for any new Hooters store commitment in 2023. The incentive program is meant to ramp up growth for the brand as it zeroes in on boosting development with prime territories available across the country. “It is a milestone year for Hooters as we celebrate our 40th anniversary and enter our third year of same-store-sales growth,” said Michael Arrowsmith, chief development officer of HOA Brands, parent company to Hooters & Hoots Wings. “We have a clear vision for our growth, and offering this incentive to qualified operators who commit to new stores during our 40th anniversary year, demonstrates how serious we are about making the next 40 years even greater.” The brand’s expansion strategy is centered around identifying strong franchise partners, utilizing diverse location options and a simpler kitchen operation, and a lower overall investment. Hooters provides operators full development support, including site selection, construction assistance, training, marketing, and operations. Hooter’s was ranked on the Nation’s Restaurant News 2022 Top 500 list, and was named a Restaurant Power Player to watch in 2022 by FSR Magazine. - Get Started in Franchising - Franchise Rankings & Awards - Franchise Sales & Development - Featured Franchise Stories Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media. 1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681 - Franchisee Financing & Lending - Site Selection & Real Estate - Supply Chain & Procurement - Annual Franchise Development Report - Multi-Unit Franchising Conference - Franchise Growth & Marketing Conference - Franchise Leadership & Development Conference - Multi-Unit Franchisee Magazine - Franchise Update Magazine - Franchise Update Franchisor Report - Franchising Express Report - International Franchise Report - Multi-Unit Franchisee Report The multi-unit franchise opportunities listed above are not related to or endorsed by Multi-Unit Franchisee or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity. ## Entities - Franchising.com (publication) - Restaurants (sector) - Nation's Restaurant News (publication) - Kerry Pipes (person) - store expansion (topic) - incentive program (topic) - Hooters (company) - anniversary promotion (topic) - Michael Arrowsmith (person) - HOA Brands (company) - development growth (topic) --- Originally reported by Kerry Pipes, Franchising.com (https://www.franchising.com/articles/hooters_launches_incentive_program_for_40th_anniversary.html). Summarized by Burnaze (https://burnaze.com/article/ecef87d4-c137-4c99-8890-43a61fc707a7).