---
title: "Whataburger Introduces Holiday Merchandise Collection"
url: https://burnaze.com/article/ed7c4084-4840-4242-a775-65e4fa92b685
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/whataburger-introduces-holiday-merchandise-collection/
author: "Ben Coley"
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Marketing"]
published: 2026-11-13T18:20:27.000Z
modified: 2026-11-14T00:03:17.636Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Whataburger Introduces Holiday Merchandise Collection

**TL;DR:** Whataburger introduced its 2026 holiday merchandise collection featuring apparel, accessories, ornaments, and collectibles inspired by its menu and branding, available through the online Whatastore and the 2026 Whataholiday Catalog.

*By Ben Coley, originally published in QSR Magazine on 2026-11-13. [Read the original](https://www.qsrmagazine.com/news/whataburger-introduces-holiday-merchandise-collection/).*

## Key facts

- The 2026 collection features items such as Fry Slippers, a #1 Burger Pillow, and a Honey Butter Chicken Biscuit Ornament.
- Products are sold through the Whatastore online store.
- Customers must place orders by December 12 to guarantee delivery by Christmas.

## Story

Whataburger has introduced its 2026 holiday merchandise collection, featuring apparel, accessories, ornaments, and collectibles inspired by the restaurant chain’s menu and branding. The collection is available through the company’s online Whatastore.

This year’s assortment includes returning favorites and new merchandise, with options for adults, children, and pets.

Highlights from the 2026 collection include

## Highlights

- **Fry Slippers** — Returning holiday slippers inspired by Whataburger’s French fries.
- **#1 Burger Pillow** — A decorative pillow modeled after the chain’s signature burger.
- **Honey Butter Chicken Biscuit Ornament** — A new holiday ornament inspired by Whataburger’s popular breakfast sandwich, available November 2.
- **Animated Light-Up Ice Rink** — A holiday collectible featuring an illuminated, animated ice rink, available November 19.
- **Burger & Fries Bag Charm** — A burger-and-fries-themed accessory for handbags, backpacks, and other items.
- **Whataburger Plaid Pajama Set** — A coordinated pajama set featuring Whataburger branding.
- **Holiday Bear Christmas Sweater** — A seasonal sweater featuring a holiday bear graphic.

## Catalog and ordering

The merchandise is also featured in Whataburger’s first-ever 2026 Whataholiday Catalog, which includes additional gift options and seasonal products.

Customers can browse and purchase the collection through the Whatastore. December 12 is the final day to place online orders with guaranteed delivery by Christmas, according to the company.

## Entities

- Restaurants (sector)
- Whataburger (company)
- branding (topic)
- online store (topic)
- holiday merchandise (topic)
- catalog (topic)

---
Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/whataburger-introduces-holiday-merchandise-collection/). Summarized by Burnaze (https://burnaze.com/article/ed7c4084-4840-4242-a775-65e4fa92b685).