---
title: "Dallas Morning News: French shop Le Macaron plans 12-store franchise expansion across North Texas"
url: https://burnaze.com/article/eda293e4-2bcb-4669-9163-d471f90cdeb9
source: "1851 Franchise"
original_url: https://1851franchise.com/dallas-morning-news-french-shop-le-macaron-plans-12-store-franchise-expansion-across-north-texas-2711312
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Development & multi-unit"]
published: 2019-10-15T21:16:40.000Z
modified: 2026-11-01T02:31:40.095Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ea33a9130041bee5ed3bf2871a87a05d1901.jpg
---

# Dallas Morning News: French shop Le Macaron plans 12-store franchise expansion across North Texas

**TL;DR:** Le Macaron plans to expand with 12 new franchise locations across North Texas, led by founder Rosalie Guillem and her daughter Audrey Guillem-Saba. The French macaron shop has established itself as a leader in the industry, serving handmade pastries and other cafe offerings.

*originally published in 1851 Franchise on 2019-10-15. [Read the original](https://1851franchise.com/dallas-morning-news-french-shop-le-macaron-plans-12-store-franchise-expansion-across-north-texas-2711312).*

## Story

**Rosalie Guillem****, founder and CEO of** **Le Macaron****, was born in the Provence region of France, but has since moved to the states. Along with her daughter Audrey Guillem-Saba, Rosalie opened the first** **Le Macaron** **location—the first-ever macaron franchise in the United States—in Sarasota, Fla. in 2009.**

**"We were thinking about what we could bring to this wonderful country that has everything," Rosalie said to the** **Dallas Morning News****. "They didn't have macarons."**

**As macarons have grown in popularity, Le Macaron has established itself as an original, authentic leader in the industry serving handmade, delicious french pastries to the masses. Each shop sells about 20 varieties of macarons as well as a suite of other cafe offerings including coffee, eclairs, french gelato, cakes and more, varying by location.**

**The Dallas Morning News reported that Le Macaron’s founders are interested in the Dallas-Fort Worth market due to the high concentration of malls, stadiums and festivals. Frisco resident and Le Macaron franchisee Jonathan Hanley, who owns Texas’ first Le Macaron inside the Frisco mall, is considering more locations in the area.**

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- Retail (sector)
- unit growth (topic)
- Dallas Morning News (regulator)
- french pastry (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/dallas-morning-news-french-shop-le-macaron-plans-12-store-franchise-expansion-across-north-texas-2711312). Summarized by Burnaze (https://burnaze.com/article/eda293e4-2bcb-4669-9163-d471f90cdeb9).