---
title: "Milwaukee Business Journal: MOOYAH Burgers Preps for Debut in Two Weeks"
url: https://burnaze.com/article/edb0f479-4b5e-4fbe-9191-3d314306a5f4
source: "1851 Franchise"
original_url: https://1851franchise.com/milwaukee-business-journal-mooyah-burgers-preps-for-debut-in-two-weeks-3054
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2015-12-07T14:09:51.000Z
modified: 2026-11-01T13:42:18.154Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2a98c23ac20feff7154870c57561dfe96092151207095551.jpeg
---

# Milwaukee Business Journal: MOOYAH Burgers Preps for Debut in Two Weeks

**TL;DR:** MOOYAH Burgers franchisees Punit Jaiswal and Ashraf Noorani are opening the first MOOYAH location in Brookfield, Wisconsin. The franchisees plan to add four more locations over the next five years.

*originally published in 1851 Franchise on 2015-12-07. [Read the original](https://1851franchise.com/milwaukee-business-journal-mooyah-burgers-preps-for-debut-in-two-weeks-3054).*

## Story

Longtime Milwaukee Subway franchisees Punit Jaiswal and Ashraf Noorani are opening the first MOOYAH location in Brookfield, Wisconsin in the next two weeks, with plans to add four more locations over the next five years. The two were drawn to the fast-casual burger business because of the brand’s unique variety of ingredients and offerings.

MOOYAH has been expanding rapidly across the country, and their Wisconsin development plans are no different, with multiple locations open in the Madison area and many other cities targeted across the state.

The Milwaukee area has become a hub for fast-casual restaurants, but Noorani believes items like the black-bean chipotle veggie burgers and bun-less “icebergers” will help them stand out from the competition.

"That's what makes it different than any other brand—the quality and the way we can make our burgers, the sauces we use," Noorani said.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- fast casual (topic)
- Subway (company)
- MOOYAH (company)
- location growth (topic)
- franchisees (topic)
- Wisconsin (location)
- Brookfield (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/milwaukee-business-journal-mooyah-burgers-preps-for-debut-in-two-weeks-3054). Summarized by Burnaze (https://burnaze.com/article/edb0f479-4b5e-4fbe-9191-3d314306a5f4).