---
title: "Cousins Subs® Announces Summerfest Ticket Promotion"
url: https://burnaze.com/article/edb529de-2790-4bfc-bc8a-6d1fdd839c5d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250401_cousins_subs_announces_summerfest_ticket_promotion.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Marketing"]
published: 2025-04-01T12:00:00.000Z
modified: 2026-11-01T22:33:46.476Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Cousins Subs® Announces Summerfest Ticket Promotion

**TL;DR:** Cousins Subs is offering a promotion where customers can receive a free weekday Summerfest ticket with a qualifying purchase of $30 or more. The promotion is a result of Cousins Subs' partnership with Summerfest, which has been ongoing for over 40 years.

*originally published in Franchising.com on 2025-04-01. [Read the original](https://www.franchising.com/news/20250401_cousins_subs_announces_summerfest_ticket_promotion.html).*

## Story

MILWAUKEE – Cousins Subs® announced today the return of its Summerfest ticket promotion, giving customers a free weekday festival ticket with a qualifying purchase. Now through April 30, guests who spend $30 or more will receive a complimentary ticket to the 2025 festival.

“We’re thrilled to continue our partnership with Summerfest and give our guests another way to enjoy one of the best music festivals in the world,” said Justin McCoy, vice president of marketing at Cousins Subs. “A great meal and live music are the perfect combination, and we’re excited to bring them together again this summer.”

"We’re thrilled to partner with Cousins to make it even easier for our fans to access the festival. This collaboration gives fans the opportunity to experience the music, entertainment, and, of course, delicious food that make Summerfest the best nine days of summer,” said Sarah Pancheri, President and CEO of Milwaukee World Festival.

Customers who qualify for the promotion will receive an email with a unique code and a link to redeem their ticket on Summerfest’s website. Codes may take up to five business days to process. The complimentary tickets are valid Thursdays and Fridays from open until 4 p.m. Orders placed in-store or through third-party apps do not qualify.

Cousins Subs, a Milwaukee-based brand, has partnered with Summerfest for more than 40 years. Festival-goers can visit the Cousins Subs stand at the Miller Lite Oasis to enjoy grilled and deli-fresh subs, fries and Wisconsin Cheese Curds.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Cousins Subs (company)
- Justin McCoy (person)
- Milwaukee (company)
- Miller Lite (company)
- Summerfest (company)
- qsr partnership (topic)
- ticket giveaway (topic)
- summerfest promotion (topic)
- festival sponsorship (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250401_cousins_subs_announces_summerfest_ticket_promotion.html). Summarized by Burnaze (https://burnaze.com/article/edb529de-2790-4bfc-bc8a-6d1fdd839c5d).