---
title: "Echelon, Primal Partner To Combine Connected Tech & Strength Equipment"
url: https://burnaze.com/article/edc103d5-7011-4c0a-bff3-478f95d6308c
source: "Athletech News"
original_url: https://athletechnews.com/echelon-primal-partnership-connected-tech-strength-training-equipment/
author: "Ani Freedman"
category: "Fitness"
industry: "Fitness"
topics: ["Technology"]
published: 2026-03-18T01:55:06.000Z
modified: 2026-10-31T16:23:47.744Z
image: https://athletechnews.com/wp-content/uploads/2026/03/IMG_1030.webp
---

# Echelon, Primal Partner To Combine Connected Tech & Strength Equipment

**TL;DR:** Echelon, a connected fitness brand, has partnered with Primal, a U.K.-based strength-training equipment company, to bring Primal's equipment to the U.S. market. The partnership combines Echelon's fitness technology platform with Primal's strength equipment, targeting homes, gyms, and training facilities in the U.S.

*By Ani Freedman, originally published in Athletech News on 2026-03-18. [Read the original](https://athletechnews.com/echelon-primal-partnership-connected-tech-strength-training-equipment/).*

## Story

Connected fitness brand Echelon is enhancing its strategy in a key partnership with U.K.-based strength-training equipment company Primal to help the latter break into the U.S. market.

Debuting at the HFA Show 2026, the companies are unveiling their united vision of delivering premium strength equipment solutions to homes, gyms, training facilities and performance centers throughout the U.S.

The partnership combines Echelon’s fitness technology platform and connected ecosystem with Primal’s strength equipment, tapping into the brand’s strong presence in gyms across the U.K. and internationally.

“Partnering with Primal for the USA market represents a major step forward in expanding the Echelon ecosystem into premium strength environments,” said Echelon founder and CEO Lou Lentine. “Primal has built an incredible brand with deep relationships across the gym industry and a passionate community that truly believes in the power of strength training.”

Fitness operators can take advantage of the unified performance ecosystem, with Primal equipment fully integrated into Echelon’s connected cardio, recovery and digital training solutions.

“We are incredibly excited to partner with Echelon Fitness,” said Primal CEO Steven Rinaldi. “Echelon’s innovation in connected fitness and US distribution combined with Primal’s expertise in strength training equipment creates a powerful opportunity for both brands to expand our reach and deliver exceptional value to gym operators and athletes.”

Echelon and Primal aren’t the only two brands showcasing a connected fitness-equipment partnership.

Also at the HFA show this year, Peloton and Precor launched their Commercial Series product line, which will see Peloton sell its equipment to commercial gyms and clubs.

## Entities

- Fitness (sector)
- Athletech News (publication)
- partnership (topic)
- United States (location)
- U.K. (location)
- Ani Freedman (person)
- connected fitness (topic)
- us market expansion (topic)
- Echelon (company)
- Lou Lentine (person)
- Primal (company)
- Steven Rinaldi (person)

---
Originally reported by Ani Freedman, Athletech News (https://athletechnews.com/echelon-primal-partnership-connected-tech-strength-training-equipment/). Summarized by Burnaze (https://burnaze.com/article/edc103d5-7011-4c0a-bff3-478f95d6308c).