---
title: "Williamson Herald: Buffalo Wings & Rings Opens First Tennessee Restaurant"
url: https://burnaze.com/article/ee0019db-7764-4e9f-9cb6-4854338b890b
source: "1851 Franchise"
original_url: https://1851franchise.com/williamson-herald-buffalo-wings-rings-opens-first-tennessee-restaurant-7960
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit"]
published: 2016-11-23T13:08:32.000Z
modified: 2026-11-01T03:07:53.874Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26a10dfd6601e2fed79c5cba91e504d38313.jpg
---

# Williamson Herald: Buffalo Wings & Rings Opens First Tennessee Restaurant

**TL;DR:** FSC Franchise Co. has announced a new incentive program for its Beef 'O' Brady's and The Brass Tap concepts, reducing the initial franchise fee to $5,000. The program is designed to make restaurant ownership more accessible and accelerate development for the two concepts.

*originally published in 1851 Franchise on 2016-11-23. [Read the original](https://1851franchise.com/williamson-herald-buffalo-wings-rings-opens-first-tennessee-restaurant-7960).*

## Story

FSC Franchise Co. has announced a new, limited-time incentive program designed to make restaurant ownership more accessible and accelerate development for two of its concepts, Beef ‘O’ Brady’s and The Brass Tap.

Available through the end of 2026, the program provides incentives for both new and existing franchisees opening a new Beef ‘O’ Brady’s or The Brass Tap restaurant, as well as existing restaurant operators interested in converting their location to one of the two FSC concepts.

For new and existing franchisees signing a single-unit agreement for a new location, FSC is reducing the initial franchise fee to $5,000, a $20,000 discount from the standard $25,000 fee. Franchisees who open their restaurant within 12 months of signing will also pay 0% royalties during their first year of operation and receive a dollar-for-dollar match on grand opening marketing expenses of up to $2,500.

- The incentive is designed to create a compelling reason for qualified entrepreneurs to make their move into restaurant ownership.
- Reducing the upfront franchise fee significantly lowers one of the initial barriers to entry, but the bigger opportunity comes from opening quickly.
- If a franchisee opens their restaurant within 12 months, they will eliminate royalties for that first year and invest alongside them in their grand-opening marketing.

FSC is also introducing a separate incentive for existing restaurant owners interested in converting their current location into a Beef ‘O’ Brady’s or The Brass Tap. Qualified operators who sign a single-unit conversion agreement will pay no initial franchise fee, a $25,000 discount. Operators who complete their conversion and open within 9 months of signing will also pay 0% royalties for their first year of operation and receive up to $2,500 in matching grand-opening marketing funds.

- The conversion incentive is designed to give restaurant operators a lower-cost path to an established franchise system while leveraging existing restaurant space and infrastructure.
- This can be an efficient way to join Beef ‘O’ Brady’s or The Brass Tap without starting completely from scratch.
- By eliminating the franchise fee and first-year royalties for operators who move quickly, FSC is making that opportunity even more attractive.

Both incentives apply exclusively to single-location agreements signed through Dec. 31, 2026.

FSC has also continued investing in restaurant development, marketing, technology and operational support while evaluating more efficient prototypes intended to reduce development costs. The new incentive builds on those efforts by reducing initial fees and providing additional support during the critical first year of operation.

- FSC believes strongly in the future of both Beef ‘O’ Brady’s and The Brass Tap, and they are willing to invest alongside franchisees who are ready to grow with them.
- There is still significant white space available, and they have a development and support team that knows how to get restaurants open and help operators build momentum.
- This incentive is about making 2026 an especially attractive time to join the system.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- The Brass Tap (company)
- restaurant development (topic)
- Beef 'O' Brady's (company)
- FSC Franchise Co. (company)
- incentive program (topic)
- conversion incentive (topic)
- franchise fee reduction (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/williamson-herald-buffalo-wings-rings-opens-first-tennessee-restaurant-7960). Summarized by Burnaze (https://burnaze.com/article/ee0019db-7764-4e9f-9cb6-4854338b890b).