---
title: "Los Angeles Business Journal: Dairy Queen Brings its Sweet Treats to Hollywood"
url: https://burnaze.com/article/ee40c24d-970b-42b6-b434-77f98e5548aa
source: "1851 Franchise"
original_url: https://1851franchise.com/los-angeles-business-journal-dairy-queen-brings-its-sweet-treats-to-hollywood-8226
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2016-12-02T22:17:50.000Z
modified: 2026-11-01T04:14:12.176Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5d105be477debc05f8c6d219df030b573124.jpg
---

# Los Angeles Business Journal: Dairy Queen Brings its Sweet Treats to Hollywood

**TL;DR:** Dairy Queen plans to open 50-60 locations in the Los Angeles area, including its fast casual concept DQ Grill & Chill. The Southern California development aims to compete with major QSR brands by offering a broader menu.

*originally published in 1851 Franchise on 2016-12-02. [Read the original](https://1851franchise.com/los-angeles-business-journal-dairy-queen-brings-its-sweet-treats-to-hollywood-8226).*

## Story

Iconic ice cream brand *Dairy Queen*® is planning to take their sweet treats to Hollywood, and is looking to open 50-60 locations in the Los Angeles, Orange County and San Bernardino County areas.

“Those four counties represent one of the most populated areas and probably one of the biggest restaurant markets in the country,” Mike Mettler, director of national franchise sales at American *Dairy Queen* Corporation, a subsidiary of Berkshire Hathaway, said to the publication. “They really represent one of the biggest growth opportunities for *Dairy Queen* as a brand.”

The Southern California development would include the company's fast casual concept *DQ Grill & Chill*®, which expands the frozen treat menu to offer burgers, sandwiches and wraps to compete with major QSR brands.

“The cost of real estate has risen and competition in our segment has increased, so it’s important to be in the right location,” said Mettler, adding it must be a stand-alone building able to accommodate a drive-thru. “To get the right location, we need a broad menu so people come more frequently.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- location growth (topic)
- menu expansion (topic)
- Dairy Queen (company)
- Los Angeles (location)
- American Dairy Queen Corporation (company)
- Berkshire Hathaway, Inc. (company)
- fast casual concept (topic)
- Mike Mettler (person)
- Berkshire Hathaway, Inc. investment in American Dairy Queen Corporation (deal)

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Originally reported by 1851 Franchise (https://1851franchise.com/los-angeles-business-journal-dairy-queen-brings-its-sweet-treats-to-hollywood-8226). Summarized by Burnaze (https://burnaze.com/article/ee40c24d-970b-42b6-b434-77f98e5548aa).