---
title: "StretchLab Becomes Official Stretching Partner of Major League Pickleball"
url: https://burnaze.com/article/ee6ee55b-ec0d-44b4-a303-3ab3aea27516
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250214_stretchlab_becomes_official_stretching_partner_of_major_league_pickleball.html
category: "Recovery"
industry: "Fitness"
segment: "Recovery"
published: 2025-02-14T12:00:00.000Z
modified: 2026-10-31T18:08:26.875Z
image: https://images.unsplash.com/photo-1517836357463-d25dfeac3438?w=1600&q=80&auto=format&fit=crop
---

# StretchLab Becomes Official Stretching Partner of Major League Pickleball

**TL;DR:** StretchLab has partnered with Major League Pickleball as its official stretching partner, aiming to enhance athletic performance and recovery for pickleball players. The partnership will run through the 2025 season and includes on-site assisted stretching sessions and exclusive promotions.

*originally published in Franchising.com on 2025-02-14. [Read the original](https://www.franchising.com/news/20250214_stretchlab_becomes_official_stretching_partner_of_major_league_pickleball.html).*

## Story

StretchLab announced today its official sponsorship of Major League Pickleball (MLP), strengthening StretchLab’s presence within the rapidly growing pickleball community. In addition to its designation as Exclusive Preferred Stretch Partner, the partnership will run through the 2025 season and highlights StretchLab’s commitment to enhancing athletic performance, mobility, and recovery for both recreational and competitive athletes.

Pickleball is one of the fastest-growing sports in the U.S. according to the Topline Participation Report from the Sports & Fitness Industry Association (SFIA), attracting active adults who prioritize fitness and wellness. Pickleball players make up a significant portion of StretchLab’s core consumer base, who seek improved flexibility, faster recovery, and injury prevention to stay active longer.

“With pickleball’s explosive growth and staying power, we recognize the increasing demand for solutions that help players perform at their best and stay in the game,” said Verdine Baker, President of StretchLab. “Our partnership with MLP connects us directly with this passionate community and reinforces our commitment to support active people at all levels and abilities.”

As a proud partner of MLP, StretchLab studios will be in attendance at select tournaments to offer attendees the opportunity to experience the benefits of assisted stretching firsthand through on-site assisted stretching sessions. StretchLab will also collaborate with MLP partners to offer exclusive promotions and co-branded experiences. StretchLab is thrilled to introduce MLP fans and players alike to its top-tier recovery and mobility solutions, helping them stay in peak condition both on and off the court.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- partnership (topic)
- fitness industry (topic)
- StretchLab (company)
- sports sponsorship (topic)
- recovery solutions (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250214_stretchlab_becomes_official_stretching_partner_of_major_league_pickleball.html). Summarized by Burnaze (https://burnaze.com/article/ee6ee55b-ec0d-44b4-a303-3ab3aea27516).