---
title: "Potbelly Offers Scary Good Deal for Perks Members"
url: https://burnaze.com/article/ee900584-a44a-4e97-9d65-24f39c8a3eb1
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231031_potbelly_offers_scary_good_deal_for_perks_members.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2023-10-31T12:00:00.000Z
modified: 2026-10-31T20:06:25.629Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Offers Scary Good Deal for Perks Members

**TL;DR:** Potbelly is offering a Halloween deal with 250 bonus points for Perks members who order the Ring of Fire sandwich from October 27 to 31. The deal features the new Ring of Fire sandwich with Yellowbird Ghost Pepper Hot Sauce and other ingredients.

*originally published in Franchising.com on 2023-10-31. [Read the original](https://www.franchising.com/news/20231031_potbelly_offers_scary_good_deal_for_perks_members.html).*

## Story

As a Halloween treat, Potbelly will add 250 bonus points to Perks members’ accounts when they order the new Ring of Fire sandwich. This grilled chicken sandwich is spooky hot, and of course times well with its Yellowbird® Ghost Pepper Hot Sauce along with the brand’s new signature Hot Pepper Ranch, cheddar cheese and roasted red peppers.

“We thought our new Ring of Fire sandwich featuring Yellowbird Ghost Pepper Hot Sauce, would get everyone in the Halloween Spirit,” said David Daniels, Chief Marketing Officer at Potbelly. “Potbelly is all about enjoying life’s best moments, and Halloween is a thrilling time of year to make memories. Potbelly is a great complement to your Halloween festivities, Whether you’re swinging by one of our shops for a bite or ordering for your crew at home, fans can get a great bonus with their Ring of Fire purchase.”

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles for more than 40 years with warm, toasty sandwiches, signature salads, hand-scooped ice cream in creamy shakes, customized just the way customers want them. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 400 company-owned shops in the United States.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- brand expansion (topic)
- loyalty program (topic)
- menu item (topic)
- Potbelly (company)
- halloween promotion (topic)
- David Daniels (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231031_potbelly_offers_scary_good_deal_for_perks_members.html). Summarized by Burnaze (https://burnaze.com/article/ee900584-a44a-4e97-9d65-24f39c8a3eb1).