---
title: "Jimmy John’s Invites You to Create New IRL Sandwich… in the Metaverse"
url: https://burnaze.com/article/eec0cb5c-de00-4742-9ec5-282a871f5ec6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220517_jimmy_johns_invites_you_to_create_new_irl_sandwich_in_the_metaverse.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2022-05-17T12:00:00.000Z
modified: 2026-11-01T01:09:53.806Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Jimmy John’s Invites You to Create New IRL Sandwich… in the Metaverse

**TL;DR:** Jimmy John's is inviting users to create a new sandwich in the Metaverse, with the chance to have it served on the real-life menu. The winning Metasandwich will be available to order and delivered to the first 100 people from May 31 through June 3.

*originally published in Franchising.com on 2022-05-17. [Read the original](https://www.franchising.com/news/20220517_jimmy_johns_invites_you_to_create_new_irl_sandwich_in_the_metaverse.html).*

## Story

Beginning today, May 17, users can navigate to the virtual Jimmy John’s store via Decentraland (TheMetaSandwich.com) to build a custom sandwich and submit it for the chance to become the first official Metasandwich, served on JJ’s real-life menu.

Within the Jimmy John’s of the Metaverse, users can choose from a variety of meats and explore both the interior and exterior of the store to source their cheese, condiments, and veggies. Those who want to take their limited-time offer up a notch can even choose a secret ingredient to add to their Metasandwich such as a cookie, Jimmy Chips, or Kickin’ Ranch. Metaverse users who enter the futuristic Jimmy John’s restaurant should keep their eyes open for discounts and easter eggs available throughout the experience.

Metasandwich builders will have until May 20 to submit their sandwiches, and beginning May 24, the sandwich army will help Jimmy John’s select the winning fan-created sandwich!

Once the winning Metasandwich is named, it will come to life and be available to order and delivered to the first 100 people from May 31 through June 3. The Metasandwich will also be available in select stores in Nashville and Chicago.

Jimmy John's makes tasty sandwiches using real, fresh ingredients. Homemade bread is baked fresh all day, and all-natural meats and freshly delivered veggies are hand sliced in-store every day. With 2,772 stores open in 43 states, Jimmy John's is one of the fastest growing quick-service restaurants in the U.S.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Chicago (location)
- Nashville (location)
- qsr marketing (topic)
- Jimmy John's (company)
- metaverse expansion (topic)
- menu creation (topic)
- TheMetaSandwich.com (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220517_jimmy_johns_invites_you_to_create_new_irl_sandwich_in_the_metaverse.html). Summarized by Burnaze (https://burnaze.com/article/eec0cb5c-de00-4742-9ec5-282a871f5ec6).