--- title: "A Day in the Life of a PrimeWave Franchisee" url: https://burnaze.com/article/eec9ce74-1853-4aa5-ae47-601fb05076d9 source: "1851 Franchise" original_url: https://1851franchise.com/a-day-in-the-life-of-a-primewave-franchisee-2715434 category: "Franchise Industry" industry: "Franchise Industry" topics: ["Emerging brands"] published: 2021-04-07T17:12:00.000Z modified: 2026-11-01T01:41:16.963Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b6460809273de6c53a804e0fb527f602865.jpg --- # A Day in the Life of a PrimeWave Franchisee **TL;DR:** PrimeWave Medical Group is a franchising opportunity that offers erectile dysfunction treatment using soundwaves, and does not require a medical background to own or operate a clinic. The initial investment to open a PrimeWave franchise ranges from $209,750 to $453,101, including a $50,000 franchise fee. *originally published in 1851 Franchise on 2021-04-07. [Read the original](https://1851franchise.com/a-day-in-the-life-of-a-primewave-franchisee-2715434).* ## Story PrimeWave Medical Group is a new franchising opportunity that offers a safe, non-invasive erectile dysfunction treatment, using soundwaves instead of drugs or surgery and can correct the cause of ED in more than 90% of men. The technology, known as Acoustic Wave Therapy , employs low-intensity shock wave therapy to break up micro-plaque in blood vessels and veins to improve poor blood flow, the most common cause of ED. So the first question people invariably ask when inquiring about franchising with PrimeWave is whether they need to be a doctor to own or operate a clinic of their own. The answer is no. Even though many with medical backgrounds are interested in this opportunity, a medical degree is not necessary to open or run a PrimeWave location. Doctors who oversee patient treatments are hired like any other PrimeWave vendor or employee. So with that out of the way, the next question becomes: What does it take to run a PrimeWave clinic on a daily basis? The answer may surprise you. From answering emails, to ordering supplies, to helping customers with re-scheduling appointments, running a PrimeWave is remarkably like running any modern office. 1851 Franchise asked Director of Operations Brian Miller at PrimeWave’s Scottsdale, Arizona office to talk us through his typical day. Brian Miller : I come in around 7:30 a.m. The first thing I do is have a cup of coffee. This is my quiet time when I can start to get organized. I also do a visual overview of the office to make sure it’s neat and in order. Then I usually have about 30-40 emails waiting for me because clients like to contact us at night when they get home from work with questions about their schedule or their procedure. We also respond to new clients who want more information on how the treatment works. Miller : No, I spend most of my time with patients on the phone by returning people’s calls and emails. We have 20-30 patients a day. Every day, about four or five of them need to reschedule, so I need to spend time helping to accommodate their schedule changes. Those are typical phone calls. Miller : Yes. I have a background as an EMT in the fire service, where there is a high level of customer service. I brought that culture to our clinics. And it can be a double-edged sword because we have our schedules so tightly dialed in. When our patients walk through the door, they rarely have to sit in the waiting room. So if we vary from that level of customer service, they can be quite upset if they have to wait even 10 minutes. So you have to be empathetic, apologize and just be very gracious. Miller : I make sure supplies are always at a certain level so that we never run out of anything. I have to make sure our towel service is coming in, our techs are on top of their schedules and they are communicating with me. I also make sure that our techs are keeping the clinic as clean as possible. As a franchise owner or manager, it’s your job to stay on top of these tasks, but you also need to make sure that your techs have your back. Miller : I do the hiring, the firing, the promoting, the disciplining. Pretty much everything HR-related. When hiring the techs, I establish the culture and expectations right from the get-go. I explain to them this is what my expectations are. Miller : The good news is we usually have a pretty good success rate, but this is not an inexpensive procedure, and it’s not a 100% guarantee. So when it doesn't work, you need to deal with clients who may not be fully satisfied with the results. Miller : Again, it's about being empathetic, listening to them tell their story. You have to reinforce that you hear their story and their concerns. And then you are coming up with realistic expectations and solutions. For instance, we can make sure they’re following the doctor’s recommendations in regard to how many treatments they needed to begin with, and work on a plan for them to complete the full series. Miller : When I was an acting captain with the fire department, we had to go into large car accident scenes or house fires. The first thing you do is start a command structure. It’s the same here. You delegate responsibilities so everybody's doing a job and the whole situation gets addressed instantly and simultaneously. Miller : I leave between 4 or 5 p.m. because that's usually around when our last patient is here. Techs may have later appointments but have keys to lock up. I make sure my office phone is transferred to the reception desk in case a client calls to say they're running late. Again, I make sure everything looks nice and tidy, and make sure the supply cabinet is stocked. Miller : You have to have self-motivation, leadership skills and organizational skills. But a mantra that I always felt as a leader is that I will never ask anybody to do something that I wasn't willing to do myself. The initial investment to open a PrimeWave franchise ranges from $209,750 to $453,101, including a $50,000 franchise fee. The brand is actively seeking franchise owners in Atlanta, Denver and Texas. For more information on franchising with PrimeWave, please visit ## Entities - 1851 Franchise (publication) - Franchise Industry (sector) - texas (location) - franchise opportunity (topic) - franchise investment (topic) - Atlanta (location) - Denver (location) - Brian Miller (person) - erectile dysfunction (topic) - medical treatment (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/a-day-in-the-life-of-a-primewave-franchisee-2715434). Summarized by Burnaze (https://burnaze.com/article/eec9ce74-1853-4aa5-ae47-601fb05076d9).