---
title: "HomeWell Franchising Celebrates Franchise Owners"
url: https://burnaze.com/article/ef282625-462b-4263-aea4-9a532db9c3ac
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240517_homewell_franchising_celebrates_franchise_owners.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
published: 2024-05-17T12:00:00.000Z
modified: 2026-11-01T22:32:41.481Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# HomeWell Franchising Celebrates Franchise Owners

**TL;DR:** HomeWell Care Services won the Silver Stevie Award from the American Business Awards for its innovative consumer website. The award recognizes the franchise's revamped online presence, which focuses on human connection and the company's place in the care continuum.

*originally published in Franchising.com on 2024-05-17. [Read the original](https://www.franchising.com/news/20240517_homewell_franchising_celebrates_franchise_owners.html).*

## Story

Burkburnett, Texas - HomeWell Care Services clinched the Silver Stevie®ï¸ Award from the American Business Awards®ï¸ (ABA) for its innovative consumer website launched just last December. Based on an extensive 3-month evaluation from over 300 professionals worldwide, the Stevie Award is a prestigious recognition from the ABA, affirming the franchise’s revamped online presence.

“This award represents the culmination of years of research and development with consumers and our franchise owners,” says Mishelle Payne, HomeWell’s Senior Vice President of Marketing.

From the unique brand positioning to compelling testimonials and franchisee and client narratives, Payne emphasizes the website’s focus on human connection and HomeWell’s place in the care continuum. “Along with user experience and content, we prioritized articulating our passion for people,” she says. “We exist to serve families and communities, and we wanted our website to resonate with all of our target audiences, including our clients, their families, our local partners and potential caregivers.

“Based on the feedback we have received and this special recognition from the ABA, we are proud to see our efforts making a tangible impact.”

More than 3,700 nominations for the Stevie Award from organizations of all sizes and in virtually every industry were submitted this year across a wide range of categories. HomeWell received the Silver Stevie Award in the Health Products & Services category.

“While growth in much of the world economy has recovered slowly from the COVID-19 pandemic, the American economy continues to show remarkable resilience and growth,” said Stevie Awards president Maggie Miller. “Our 2024 Stevie winners have contributed to that successful recovery through their innovation, persistence, and hard work.”

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- senior care (topic)
- franchise marketing (topic)
- award recognition (topic)
- HomeWell Care Services (company)
- website launch (topic)
- Maggie Miller (person)
- American Business Awards (regulator)
- Mishelle Payne (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240517_homewell_franchising_celebrates_franchise_owners.html). Summarized by Burnaze (https://burnaze.com/article/ef282625-462b-4263-aea4-9a532db9c3ac).