---
title: "Heyday Skincare Continues Expansion in Los Angeles County"
url: https://burnaze.com/article/ef4abfde-14c8-4809-9906-5479eab4a8ab
source: "1851 Franchise"
original_url: https://1851franchise.com/heyday-skincare-continues-expansion-in-los-angeles-county-2718302
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Development & multi-unit"]
published: 2022-04-25T14:09:02.000Z
modified: 2026-11-01T01:18:59.919Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b1d7b4a253927827394960b425b3a9189006.jpg
---

# Heyday Skincare Continues Expansion in Los Angeles County

**TL;DR:** Heyday Skincare, a skincare and wellness franchise, continues its expansion in Los Angeles County, providing customized treatments and individualized product recommendations. The brand plans to open 300+ shops by 2026, targeting 54 major metropolitan areas.

*originally published in 1851 Franchise on 2022-04-25. [Read the original](https://1851franchise.com/heyday-skincare-continues-expansion-in-los-angeles-county-2718302).*

## Story

Founded in 2015, Heyday quickly disrupted the wellness industry by meeting the demands of the modern day customer. Focused exclusively on skincare, Heyday provides customized, conversational treatments that are formulated personally for you by a licensed esthetician. The experience is highly curated to reinvent skincare as approachable.

Heyday combines a frictionless, digital-first booking experience with a sleek and gender-neutral design, to uplift silencing barriers and invite customers to learn directly from skin experts. Both, online and in-shop, customers receive individualized product recommendations to meet their unique goals and needs. All with the hope to always empower customers to be their best self.

- "We're thrilled to expand in the Los Angeles market and open the first Heyday location in the South Bay," said Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity of Level 5 Capital Partners.
- "We're continuing to see a growing demand for accessible and quality skincare. Through Heyday's personalized, educational approach, our licensed estheticians are ready to make every day a heyday for Angelenos – starting with the skin they're in."

The New York-based brand currently has 10 corporate-owned locations in New York, Philadelphia, and Los Angeles. Now, the brand is preparing for rapid expansion in markets across the country, with plans to open 300+ shops by 2026.

Heyday is currently targeting expansion in 54 major metropolitan areas including Los Angeles, San Francisco, Atlanta, Seattle, Phoenix, Denver, Austin, Chicago, Miami and Boston, among other U.S. cities. Start-up costs to open a Heyday range from $574,000 to $755,500.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- beauty and wellness (topic)
- Los Angeles (location)
- Level 5 Capital Partners (investor)
- skincare franchise (topic)
- Heyday Skincare (company)
- Level 5 Capital Partners investment in Heyday Skincare (deal)

---
Originally reported by 1851 Franchise (https://1851franchise.com/heyday-skincare-continues-expansion-in-los-angeles-county-2718302). Summarized by Burnaze (https://burnaze.com/article/ef4abfde-14c8-4809-9906-5479eab4a8ab).