---
title: "Hot Dog on a Stick Launches the Ultimate Summer Sip That’s SOUR THEN SWEET™ - the All-New SOUR PATCH KIDS® WATERMELON Lemonade"
url: https://burnaze.com/article/ef80085b-4b03-4d84-b2a7-376cf8554d0d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240725_hot_dog_on_a_stick_launches_the_ultimate_summer_sip_thats_sour_then_sweet__.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2024-07-25T12:00:00.000Z
modified: 2026-10-31T18:38:01.314Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Hot Dog on a Stick Launches the Ultimate Summer Sip That’s SOUR THEN SWEET™ - the All-New SOUR PATCH KIDS® WATERMELON Lemonade

**TL;DR:** Hot Dog on a Stick launches a new drink, SOUR PATCH KIDS WATERMELON Lemonade, available from July 24 to September 30. The brand, known for its hand-stomped lemonade, introduces this new flavor as a perfect pairing with its classic Hot Dog on a Stick.

*originally published in Franchising.com on 2024-07-25. [Read the original](https://www.franchising.com/news/20240725_hot_dog_on_a_stick_launches_the_ultimate_summer_sip_thats_sour_then_sweet__.html).*

## Story

Hot Dog on a Stick invites its guests to dive into the fun with its brand-new SOUR PATCH KIDS® WATERMELON Lemonade —a splashy blend that's SOUR THEN SWEET™ and will whisk you back to those beloved candy days. Like a party in a cup, SOUR PATCH KIDS® WATERMELON Lemonade provides a refreshing burst of summery joy. SOUR PATCH KIDS® WATERMELON Lemonade is available fresh and frozen for a limited time only – July 24 through Sept. 30 at participating locations - so be sure to swim on over soon!

“Our hand-stomped lemonade is one of the signature offerings and traditions associated with our brand, and we always strive to keep our flavors fresh yet nostalgic,” said Taylor Fischer, Vice President of Marketing of FAT Brands’ Fast Casual Division. “Even better, our newest SOUR PATCH KIDS® WATERMELON Lemonade pairs perfectly with our classic Hot Dog on a Stick, making for the ideal summer snack and beverage pairing.”

The first Hot Dog on a Stick opened in 1946 in sunny Santa Monica, CA, situated on the famous Muscle Beach. Initially a food stand, the brand known for its trademark colors of red, white, and blue, with a splash of lemonade, has since grown into a cultural phenomenon with nearly 50 locations. Greeted by smiling Hotdoggers, customers can enjoy fresh, hand-stomped lemonade and made-to-order Hot Dog on a Stick and Cheese on a Stick products.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- limited time offer (topic)
- brand expansion (topic)
- new menu item (topic)
- Fat Brands (company)
- summer promotion (topic)
- Hot Dog on a Stick (company)
- Taylor Fischer (person)
- Santa Monica, CA (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240725_hot_dog_on_a_stick_launches_the_ultimate_summer_sip_thats_sour_then_sweet__.html). Summarized by Burnaze (https://burnaze.com/article/ef80085b-4b03-4d84-b2a7-376cf8554d0d).