---
title: "Jersey Mike's Franchisee to Open Up to 100 Hummus & Pita Co. Locations in California"
url: https://burnaze.com/article/ef91c1f9-a741-4e9a-bb5e-c233c810ac21
source: "1851 Franchise"
original_url: https://1851franchise.com/jersey-mikes-franchisee-to-open-up-to-100-hummus-pita-co-locations-in-california-2708751
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2018-12-27T15:10:02.000Z
modified: 2026-11-01T02:33:35.048Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/55275b5030de41ee207d47e4fc0c21a45380.jpg
---

# Jersey Mike's Franchisee to Open Up to 100 Hummus & Pita Co. Locations in California

**TL;DR:** Jersey Mike's franchisee Dan Markel plans to open up to 100 Hummus & Pita Co. locations in California. The expansion will target lower price conversions and offer experienced team support to franchise partners.

*originally published in 1851 Franchise on 2018-12-27. [Read the original](https://1851franchise.com/jersey-mikes-franchisee-to-open-up-to-100-hummus-pita-co-locations-in-california-2708751).*

## Story

The Hummus & Pita Co. will be expanding its footprint with up to 100 new locations across California. According to a recent article in QSR Magazine, franchise industry veteran Dan Markel will be responsible for this expansion. The first of these openings is planned for 2019 in San Diego.

“The Hummus & Pita Co. is the right concept, at the right time, and with unlimited growth potential. We will have 10-20 franchise partners building 5-10 locations each, and for the same fees and royalties they would normally pay, they also get our experienced team as added support. Real estate is quickly becoming a tenant’s market, and we are targeting lower price conversions - which most franchisors don’t allow—but my focus is setting-up my franchises to get the highest ROI possible,” said Markel.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- California (location)
- location growth (topic)
- Jersey Mike's (company)
- franchise partnership (topic)
- San Diego (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/jersey-mikes-franchisee-to-open-up-to-100-hummus-pita-co-locations-in-california-2708751). Summarized by Burnaze (https://burnaze.com/article/ef91c1f9-a741-4e9a-bb5e-c233c810ac21).