---
title: "Consumer Marketing Roundup: October 27, 2020"
url: https://burnaze.com/article/ef987155-9a5f-4097-9b9c-da63ab1cdb96
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_roundup_october_27_2020.html
author: "Eddy Goldberg"
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2020-11-02T07:00:00.000Z
modified: 2026-11-01T02:33:02.274Z
image: https://imgs.franchising.com/art/articles/5628_plate.jpg
---

# Consumer Marketing Roundup: October 27, 2020

**TL;DR:** A consumer marketing roundup includes news on holiday marketing, reopening, and new restaurant openings. The roundup covers various topics, including the impact of Covid-19 on consumer behavior and marketing strategies.

*By Eddy Goldberg, originally published in Franchising.com on 2020-11-02. [Read the original](https://www.franchising.com/articles/consumer_marketing_roundup_october_27_2020.html).*

## Story

It’s been a long time since we published the Consumer Marketing Roundup – March 24, to be exact. The world has changed around us since then, but human nature is still the same, as are our everyday needs. People still must buy goods and services, from Covid masks to food to workouts and home repair.

And on top of it all, here come the holidays. So we continue our interrupted coverage of Cx news and trends, marketing technologies, and more. Suffering from “Covid fatigue,” as well as the virus itself, we still need a laugh now and then – especially now.

So last, but not least, we’ve included a llink to a video of an irreverent commercial featuring a “naked” CEO telling the “naked truth” about his company’s product… from a bathtub (last item down below). HOLIDAY MARKETING DURING COVID Consumers Demand Empathy from Brands During Buildup to Holidays Most High Earners Plan To Spend More This Holiday Season (Study) eGift Cards and Loyalty Programs Will Be Key To Success This Holiday Season New Poll Predicts Devastating Holiday Shopping Season for Local Retailers (Alignable) REOPENING/NEWS 6,500 New U.S.

Restaurants Opened in September, Despite the Pandemic U.S. Consumer Comfort Falls to 7-Week Low Ahead of Election Illinois To Halt Indoor Dining in 4 Counties Starting Friday Amid Covid Surge Panda Express Considers Legal Action Against China Copycat Burger King To Test Reusable Packaging for Whoppers and Beverages Facebook Tells NYU To Halt Political Research Project MARKETING TECH, TRENDS, & REPORTS Salata President Sees Ghost Kitchens as a Low-Cost Way To Seed New Markets for Brick-and-Mortar Growth Walmart CEO: Lack of stimulus Is Taking Its Toll Restaurant Dining Trends During Covid 3 Themes To Guide Customer Experience in the Next Normal (ebook) QSR Study: What Customers Want from the Drive-Thru of Tomorrow Are Subscriptions the Next Level of Loyalty?

(ebook) Starbucks Testing Vegan Breakfast Sandwiches Near Seattle BRAND GROWTH Roundtable (Nov. 10): How To Design a Technology Strategy for Your Restaurant 4 Sales Secrets You Need To Sell More SOCIAL MEDIA Experts Predict Top 10 Social Media Trends for 2021 (Infographic) Amazon Fake Reviews Reach Holiday Season Levels During Pandemic Franchisor’s Guide to Local Marketing (ebook) Dropps.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Starbucks (company)
- Burger King (company)
- Eddy Goldberg (person)
- Amazon (company)
- covid-19 impact (topic)
- Walmart (company)
- marketing strategies (topic)
- Panda Express (company)
- Alignable (company)
- Salata (company)

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Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_roundup_october_27_2020.html). Summarized by Burnaze (https://burnaze.com/article/ef987155-9a5f-4097-9b9c-da63ab1cdb96).