---
title: "Build-A-Bear Unveils New Board Book, \"Friends Forever,\" Inspiring Young Readers with a Heartfelt Adventure"
url: https://burnaze.com/article/efa2607f-11f8-413a-a4ce-c9bb1d34735b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240924_buildabear_unveils_new_board_book_34friends_forever34_inspiring_young_reade.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2024-09-24T12:00:00.000Z
modified: 2026-10-31T18:31:42.286Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Build-A-Bear Unveils New Board Book, "Friends Forever," Inspiring Young Readers with a Heartfelt Adventure

**TL;DR:** Build-A-Bear Workshop has unveiled a new board book called 'Friends Forever' that allows young readers to create their own animal friends and journey through the Workshop. The book's launch will be celebrated with special story time events at participating Workshops.

*originally published in Franchising.com on 2024-09-24. [Read the original](https://www.franchising.com/news/20240924_buildabear_unveils_new_board_book_34friends_forever34_inspiring_young_reade.html).*

## Story

The cover features a spinning wheel that allows readers to create a bear, bunny or frog, among other loveable animals, then open the book to journey through the Workshop.

"What could be more magical than making a new, cuddly best friend? 'Friends Forever' invites our readers to embark on that journey of imagination, friendship, and play – the same journey at the heart of the Build-A-Bear Workshop experience," said Nathalie Le Du, Publisher of Odd Dot. "We are overjoyed to bring this enchanting experience to the page with one-of-a-kind novelty and a universal tale of friendship. This book holds a special place in our hearts, and we can't wait to share it with children and their families to spark joy across all generations."

Build-A-Bear Workshop is excited to celebrate the launch of the "Friends Forever" book with special story time events on October 2 and 9 at participating Workshops. During these events, a Bear Builder will read the "Friends Forever" story, introducing its characters and themes through engaging readings. Children will enjoy interactive games and activities and have the chance to create their very own forever friend to take home. Guests of all ages are invited to join us for a fun-filled experience that makes the joy of "Friends Forever" truly unforgettable.

## Entities

- Franchising.com (publication)
- Retail (sector)
- product launch (topic)
- Build-A-Bear Workshop (company)
- brand experience (topic)
- children's book (topic)
- Odd Dot (company)
- Nathalie Le Du (person)
- workshop events (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240924_buildabear_unveils_new_board_book_34friends_forever34_inspiring_young_reade.html). Summarized by Burnaze (https://burnaze.com/article/efa2607f-11f8-413a-a4ce-c9bb1d34735b).