---
title: "Workout Anytime Celebrates Successful Partnership with Nashville Predators, Driving Fan Engagement Across Middle Tennessee"
url: https://burnaze.com/article/f01c5fd2-9dae-46d1-80fe-495ab7635053
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260715_workout_anytime_celebrates_successful_partnership_with_nashville_predators_.html
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2026-07-15T12:00:00.000Z
modified: 2026-10-31T14:57:29.744Z
image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop
---

# Workout Anytime Celebrates Successful Partnership with Nashville Predators, Driving Fan Engagement Across Middle Tennessee

**TL;DR:** Workout Anytime and the Nashville Predators have a successful partnership that combines fitness and hockey fandom, driving fan engagement and membership growth in Middle Tennessee. The partnership has been a driver of awareness and has created a model for potential replication in other markets.

*originally published in Franchising.com on 2026-07-15. [Read the original](https://www.franchising.com/news/20260715_workout_anytime_celebrates_successful_partnership_with_nashville_predators_.html).*

## Story

The partnership combines fitness and hockey fandom through interactive activities, digital engagement, and in-club activations. Fans could participate in a “Shoot the Puck” contest for a chance to take a shot on the ice during a Predators home game. Entrants are collected through digital ads, social media, and in-club materials. A promotional code related to Predators wins was distributed to participants.

“From increased brand awareness in the Nashville market to measurable membership growth tied directly to wins and promotions, we’ve seen how powerful it can be when local fitness and local sports come together,” said Lynsay Flynt, Director of Marketing at Workout Anytime. “It’s created a fun, memorable way for our members to engage with both brands, and it’s a model we see strong potential for replicating in other markets.”

Reinforcing impact at the local level, the collaboration has been a driver of awareness, with success measured through reach, impressions, and new member sign-ups. The Nashville Predators and Workout Anytime continue to build on the momentum of the partnership, focusing on delivering value to fans and members.

“Our partnership with Workout Anytime continues to be a standout example of how collaboration can elevate the fan experience,” said Jack Burk, Senior Vice President of Corporate Partnerships at the Nashville Predators. “Together, we’ve created moments that bring the energy of Smashville to life while strengthening our connection to the Nashville community. We’re proud of the impact this partnership has made and excited to keep building unforgettable experiences for Preds fans.”

Beyond Nashville, the program is viewed as a blueprint for future collaborations with professional sports organizations. The co-op framework may enable similar localized partnerships.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- partnership (topic)
- fitness industry (topic)
- Workout Anytime (company)
- local marketing (topic)
- sports marketing (topic)
- fan engagement (topic)
- Lynsay Flynt (person)
- Nashville Predators (company)
- Jack Burk (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260715_workout_anytime_celebrates_successful_partnership_with_nashville_predators_.html). Summarized by Burnaze (https://burnaze.com/article/f01c5fd2-9dae-46d1-80fe-495ab7635053).