---
title: "Social Geek Radio: Franchise Growth Best Practices and 2017 Trends"
url: https://burnaze.com/article/f0388e5e-eef4-4144-9e75-672d066ddfe4
source: "1851 Franchise"
original_url: https://1851franchise.com/social-geek-radio-franchise-growth-best-practices-and-2017-trends-10394
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Technology"]
published: 2017-02-17T15:10:02.000Z
modified: 2026-11-01T04:11:39.562Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Ff6b69df61a7e0c25a97afce1df1b7ceb5133.jpg&w=3840&q=75
---

# Social Geek Radio: Franchise Growth Best Practices and 2017 Trends

**TL;DR:** Franchise strategist Gary Occhiogrosso discusses 2017 trends and best practices for franchise growth on the Social Geek Radio podcast. Occhiogrosso's consulting business, Franchise Growth Solutions, offers strategic planning and franchise sales services for franchisors.

*originally published in 1851 Franchise on 2017-02-17. [Read the original](https://1851franchise.com/social-geek-radio-franchise-growth-best-practices-and-2017-trends-10394).*

## Story

On this week’s Social Geek Radio podcast, franchise strategist Gary Occhiogrosso speaks with hosts Deb Evans and Jack Monson about what 2017 has in store for franchise growth, as well as best practices for franchises looking to expand.

Occhiogrosso owns and operates consulting business Franchise Growth Solutions, a membership-only strategic planning and franchise sales organization that offers specific services for franchisors, including coaching, mentorship and strategic advice for growth. “We look at everything about the brand and how it’s positioned to grow,” said Occhiogrosso.

Factors Occhiogrosso considers include branding, whether or not a franchise’s FDD is a selling point or not and if the correct systems are in place.

“The road to successful franchising is littered with bad advice,” said Occhiogrosso.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Franchise Industry (sector)
- Jack Monson (person)
- branding (topic)
- fdd (topic)
- best practices (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/social-geek-radio-franchise-growth-best-practices-and-2017-trends-10394). Summarized by Burnaze (https://burnaze.com/article/f0388e5e-eef4-4144-9e75-672d066ddfe4).